Sync retail sales performance from SPINS directly into your Mailchimp campaigns and automations. Stop manually exporting SPINS data to CSV, cross-referencing sales trends, and rebuilding audience segments every time new retail insights arrive.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Monitor SPINS retail sales data and automatically trigger Mailchimp campaigns when specific products or categories exceed performance benchmarks. Send targeted promotions to retailers or consumers based on actual shelf movement and category growth trends.
Automatically update Mailchimp subscriber tags and segments based on SPINS retail account data, sales velocity, and distribution expansion. Create dynamic audience lists that reflect which retailers are carrying your products and how they're performing.
Pull weekly or monthly SPINS market share data, category trends, and competitive performance metrics into formatted email campaigns. Deliver retail insights directly to sales teams, brand managers, and retail partners without manual reporting.
Monitor SPINS scan data for new product velocity and distribution growth, then automatically trigger Mailchimp campaigns to retail buyers and category managers. Highlight momentum with data-backed performance metrics to secure expanded placement.
Flow Mailchimp open rates, click behavior, and campaign engagement metrics back into SPINS account analysis. Understand which retail accounts are most engaged with your marketing and correlate email activity with sales performance.
Automatically enroll internal teams or retail contacts into Mailchimp drip sequences when SPINS data shows negative trends in specific categories or accounts. Trigger action plans and follow-ups based on real retail performance shifts.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Mailchimp and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Mailchimp's audience architecture and SPINS retail scan data structures, so your sales performance flows seamlessly into segmented campaigns.
Redbird maps SPINS product hierarchies, retail account structures, velocity metrics, and market share data to Mailchimp subscriber fields, tags, segments, and campaign variables. It normalizes UPC codes, brand names, and category classifications across both systems without custom field mapping. The AI handles SPINS reporting periods, regional breakdowns, and channel taxonomies while matching them to Mailchimp's audience segmentation logic and merge tags.
faster than exporting SPINS CSVs and manually updating Mailchimp segments
Redbird can pull from Mailchimp and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Mailchimp or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Mailchimp into SPINS, or from SPINS back into Mailchimp. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from retail performance events in SPINS or campaign activity in Mailchimp, then take action across both platforms.
Fires when a contact is added to your Mailchimp audience or specific segment.
Triggers when a Mailchimp campaign is sent to subscribers.
Activates when a specific tag is applied to a Mailchimp contact.
Create new contacts or update existing subscriber records with custom field data.
Assign contacts to specific audience segments based on conditions or external data.
Enroll subscribers into existing Mailchimp automation sequences programmatically.
Fires when a product or category surpasses defined sales velocity benchmarks in retail channels.
Triggers when brand or category market share shifts beyond specified parameters.
Activates when products gain distribution in new retail accounts or regions.
Retrieve sales, velocity, and distribution metrics for specific products or categories.
Extract market share, growth rates, and competitive benchmarks for defined time periods.
Get sales performance data segmented by specific retail accounts or channel types.
Sync Mailchimp with SPINS and stop manually translating retail performance into email campaigns. Let Redbird handle the data flow so your team can focus on strategy.