Sync customer segments and conversion data from your enterprise e-commerce platform directly into programmatic ad campaigns. Stop manually exporting audience lists, reconciling order data with ad spend, or waiting on engineers to build custom integrations between your storefront and DSP.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically build and refresh audience segments in The Trade Desk based on Magento customer lifetime value, purchase history, and cart behavior. Update targeting lists in real time as customers move through different value tiers or product categories.
Send completed order data from Magento to The Trade Desk conversion tracking to measure true ROAS across display, video, and CTV campaigns. Map revenue, product category, and customer type to campaign performance without manual CSV uploads.
Automatically exclude customers who've purchased specific products or categories in Magento from active Trade Desk campaigns. Reduce wasted impressions and frequency capping issues by syncing purchase data to audience exclusions daily.
Identify high-AOV or repeat purchase segments in Magento and automatically generate first-party data segments in The Trade Desk for lookalike expansion. Refresh seed audiences weekly as purchase patterns evolve across your catalog.
Monitor Trade Desk campaign spend against actual Magento order revenue in real time. Trigger Slack or email alerts when ROAS drops below target thresholds for specific product lines or customer acquisition campaigns.
Combine Trade Desk campaign metrics with Magento SKU-level sales data to understand which creative, placements, and inventory sources drive the highest product margins. Automate cross-platform reporting that shows true merchandising impact of programmatic spend.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Magento and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Magento's customer, order, and catalog schemas and The Trade Desk's audience taxonomy, conversion events, and campaign structures — so you can automate cross-platform workflows without writing ETL scripts.
Redbird maps Magento customer attributes, order line items, product catalogs, and cart events to The Trade Desk's first-party data segments, conversion tracking pixels, and audience targeting rules. Our AI normalizes customer identifiers across hashed emails, device IDs, and UID2 tokens, handles incremental audience updates without full refreshes, and reconciles multi-touch attribution across storefronts and ad campaigns. No custom field mapping or middleware required.
faster audience syncs than manual CSV exports and platform uploads
Redbird can pull from Magento and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Magento or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Magento into The Trade Desk, or from The Trade Desk back into Magento. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Magento or The Trade Desk — new orders, campaign launches, audience threshold changes, or custom catalog updates.
Fires when a customer completes checkout in any Magento store or channel.
Triggers when a customer moves into a new segment based on purchase history or LTV tier.
Fires when a customer adds items to cart but doesn't complete purchase within a set timeframe.
Pull a filtered list of customers by attribute, purchase history, or segment membership.
Retrieve line items, revenue, product SKUs, and customer data for specific orders.
Write custom attributes or tags to customer records based on external campaign data.
Fires when spend, impressions, or conversion metrics cross a defined threshold for any campaign.
Triggers when a first-party data segment grows or shrinks beyond a specified range.
Fires when The Trade Desk registers a conversion pixel fire or offline conversion upload.
Push or update an audience list with hashed emails, device IDs, or UID2 tokens for targeting.
Post order or CRM conversions back to campaigns for closed-loop attribution.
Programmatically stop or start campaigns based on inventory levels or business rules.
Join e-commerce and media teams using Redbird to sync Magento customer data with The Trade Desk campaigns — and automate the reporting that proves programmatic ROI.