Sync customer profiles, order history, and product data from Magento directly into Salesforce Marketing Cloud. Stop manually exporting CSVs, rebuilding audiences, and chasing down purchase data for triggered campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a customer creates an account or completes their first purchase in Magento, instantly add them to the appropriate Marketing Cloud subscriber list with order history, product preferences, and customer attributes. Eliminate batch imports and ensure new customers enter nurture journeys immediately.
Automatically send Magento cart abandonment events to Marketing Cloud with complete product details, pricing, and customer segments. Launch personalized abandoned cart journeys with accurate product images and dynamic pricing without manual data export.
When orders are shipped, delivered, or refunded in Magento, push status updates to Marketing Cloud customer records. Keep lifecycle stage, purchase frequency, and customer value attributes current for accurate segmentation and journey branching.
Flow detailed product catalog data from Magento to Marketing Cloud data extensions, including categories, SKUs, and custom attributes. Enable marketing teams to build sophisticated cross-sell and replenishment campaigns based on actual product taxonomy and purchase behavior.
Push email open rates, click behavior, and journey milestones from Marketing Cloud back to Magento customer records. Enable merchandising teams to personalize on-site experiences based on email engagement and campaign response history.
Monitor Magento for changes in VIP customer status, loyalty tier movements, or lifetime value thresholds. Automatically notify Marketing Cloud teams and trigger audience refreshes to keep high-value segments accurate for exclusive campaigns and offers.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Magento and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Magento's complex multi-store customer and order structures and Marketing Cloud's data extension schemas, so your teams can automate cross-platform workflows without middleware engineering.
Redbird automatically maps Magento customer attributes, order line items, and product catalog fields to Marketing Cloud subscriber attributes and data extensions. Our AI understands multi-store setups, custom customer groups, and configurable product structures in Magento, then translates them into the relational data model Marketing Cloud expects. No need to manually configure field mappings for SKUs, product variants, shipping addresses, or custom attributes — Redbird handles the transformation logic between Adobe Commerce and Salesforce's marketing platform.
faster than building custom Magento-Marketing Cloud ETL pipelines
Redbird can pull from Magento and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Magento or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Magento into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Magento. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any customer, order, or catalog event in Magento, or any campaign and journey activity in Marketing Cloud.
Fires when a customer registers a new account in any Magento store.
Triggers when an order moves to shipped, completed, refunded, or cancelled status.
Fires when a logged-in customer adds items to cart but doesn't complete checkout within a set time.
Modify custom customer attributes, loyalty status, or segmentation flags in Magento.
Add customers to specific Magento customer groups based on Marketing Cloud behavior.
Export filtered product data from Magento with categories, attributes, and pricing.
Fires when a subscriber opens an email or clicks a tracked link in any Marketing Cloud send.
Triggers when a contact reaches a specific decision split or activity in a Journey Builder flow.
Fires when a contact opts out of a publication list or updates communication preferences.
Insert or update a subscriber in a Marketing Cloud publication list with custom attributes.
Write or upsert records to any Marketing Cloud data extension with order or customer data.
Inject a contact into a specific Journey Builder flow with event data from Magento.
Stop building and maintaining custom integrations between Magento and Salesforce Marketing Cloud. Let Redbird's AI handle the data transformation, syncing, and workflow automation so your team can focus on personalization and growth.