Connect Looker and
ZoomInfo with AI

Automatically sync ZoomInfo intelligence into Looker dashboards and trigger prospect enrichment based on analytics insights. Stop manually exporting lists, copy-pasting data between systems, or building custom ETL pipelines to unify sales intelligence with business metrics.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Looker account dashboards with ZoomInfo firmographic and intent data automatically

Pull ZoomInfo company data, technographics, and buying signals directly into Looker explores and dashboards based on account lists. Keep executive revenue dashboards enriched with real-time intent scores and company attributes without manual exports or CSV uploads.

Trigger ZoomInfo contact enrichment when Looker identifies high-propensity accounts

When Looker analysis flags accounts matching ICP criteria or showing engagement patterns, automatically enrich those companies in ZoomInfo and export verified contacts. Turn analytics insights into actionable prospect lists without manual handoff between data and sales teams.

Build ZoomInfo intent signal reports in Looker for weekly sales prioritization

Sync ZoomInfo buying intent data and scoops into your data warehouse, then surface through Looker dashboards with custom LookML metrics. Sales leaders get consistent, governed views of which accounts show strongest signals without learning another platform.

Update ZoomInfo saved searches when Looker pipeline analysis identifies new target segments

When quarterly Looker analysis reveals new high-converting verticals or company profiles, automatically create or update ZoomInfo saved searches with those criteria. Keep prospecting aligned with what the data shows actually converts.

Alert sales ops when ZoomInfo contact data quality drops in key Looker segments

Monitor contact completeness and verification rates across strategic account segments tracked in Looker. Trigger alerts when email deliverability or phone verification percentages fall below thresholds, ensuring data quality for high-value outbound motions.

Export Looker cohort analysis results to ZoomInfo for targeted account list building

Turn Looker customer cohort queries into ZoomInfo lookalike search criteria automatically. When analysis identifies which firmographics predict expansion or retention, instantly build prospecting lists matching those exact attributes without re-entering filter logic.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Looker and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Looker's LookML semantic layer and ZoomInfo's contact and company data structures, so you can map between governed metrics and sales intelligence without writing code.

AI that reads LookML models and ZoomInfo schema

Redbird automatically interprets your Looker dimensions, measures, and explores—understanding how account_id fields relate to company identifiers, how revenue metrics roll up, and which fields represent account attributes. It maps these to ZoomInfo's company profiles, contact records, intent topics, and technographic categories without manual field mapping. When you ask to enrich accounts in a Looker dashboard with ZoomInfo data, Redbird knows which entities to match, which attributes to sync, and how to structure the data for your existing LookML models.

LookML dimension mapping
ZoomInfo company & contact schema
Intent signal normalization
Warehouse schema detection
10×

faster than building custom ETL between ZoomInfo API and Looker explores

No Python scripts, API credential management, or custom LookML views for external data

Auto-generated reports

Redbird can pull from Looker and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or ZoomInfo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Looker into ZoomInfo, or from ZoomInfo back into Looker. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Looker query result or ZoomInfo data event, then take action across both platforms.

Looker
Triggers & Actions
Trigger

Look query returns new results

Trigger when a saved Look or scheduled query identifies new accounts, prospects, or segments meeting specific criteria.

Trigger

Dashboard tile crosses threshold

Start workflows when metrics in Looker dashboards exceed or fall below defined values, like account engagement scores or pipeline velocity.

Trigger

Explore filter identifies accounts

Fire automation when ad-hoc exploration with specific dimension and measure filters returns a new set of companies or contacts.

Action

Create derived table with external data

Write enriched data from ZoomInfo back into your warehouse as a derived table accessible through existing Looker explores.

Action

Update LookML dimension values

Refresh specific dimension values in Looker models with latest ZoomInfo attributes like employee count or technographics.

Action

Append to persistent derived table

Add new enriched records to PDTs that combine warehouse data with ZoomInfo intelligence for historical trending.

ZoomInfo
Triggers & Actions
Trigger

Intent surge detected

Start automations when ZoomInfo identifies accounts showing increased research activity on relevant topics or solution categories.

Trigger

New contacts added to account

Trigger when ZoomInfo discovers new decision-makers or stakeholders at companies already in your target account lists.

Trigger

Company profile updated

Fire workflows when ZoomInfo refreshes firmographic data like funding events, headcount changes, or technology installations.

Action

Enrich company records in bulk

Look up and append firmographic, technographic, and intent data for lists of companies identified in Looker analysis.

Action

Export contacts to saved search

Add contacts matching criteria from Looker segments to ZoomInfo saved searches for ongoing monitoring and list building.

Action

Create account list from criteria

Build new ZoomInfo account lists using filters and attributes derived from Looker cohort analysis or ICP modeling.

Looker
+
ZoomInfo

Ready to connect your stack?

Stop moving data manually between Looker and ZoomInfo. Redbird AI connects your analytics and sales intelligence so insights flow automatically where teams need them.

Get started → Book a demo