Redbird AI syncs audience segments, campaign metrics, and attribution data between Looker and The Trade Desk automatically. Stop manually exporting CSVs, rebuilding reports in spreadsheets, or waiting on engineers to sync your BI insights with programmatic campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When your Looker query identifies a high-intent audience segment, Redbird automatically creates or updates the corresponding audience in The Trade Desk. Keep your programmatic targeting aligned with real-time data warehouse insights without manual CSV uploads.
Redbird pulls spend, impressions, conversions, and audience performance from The Trade Desk into your Looker data model. Combine programmatic metrics with organic, paid search, and conversion data for complete cross-channel attribution analysis.
When campaign data refreshes in The Trade Desk, Redbird updates Looker dashboards with the latest CTV, display, and video metrics. Generate scheduled executive reports that combine warehouse data with live programmatic performance without manual data pulls.
When Looker detects a campaign's ROAS or conversion rate falling below your defined metric thresholds, Redbird triggers alerts with contextual Trade Desk campaign details. Enable proactive campaign optimization based on centralized business logic.
Redbird appends CLV, purchase propensity, and behavioral segments from your Looker semantic layer to conversion pixels in The Trade Desk. Optimize bid strategies and audience targeting using enriched first-party data from your warehouse.
Redbird captures point-in-time campaign performance, bid landscape, and inventory metrics from The Trade Desk and writes them to your data warehouse. Build historical trend reports in Looker without worrying about Trade Desk's reporting retention windows.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Looker and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Looker's LookML semantic layer and The Trade Desk's campaign structure, so you can automate audience activation and performance reporting without writing custom API code.
Redbird maps Looker dimensions, measures, and explores to The Trade Desk's advertiser hierarchy, campaigns, ad groups, and audience segments. The platform understands how to translate LookML metric definitions into audience targeting criteria and how to structure Trade Desk performance data for your Looker data model. When your schemas evolve—new campaign types, custom conversion events, or metric calculations—Redbird adapts the integration automatically.
faster than building custom ETL between Looker and The Trade Desk APIs
Redbird can pull from Looker and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Looker into The Trade Desk, or from The Trade Desk back into Looker. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Looker or The Trade Desk—from metric threshold breaches to campaign launches.
Trigger when a scheduled Look or Explore query result exceeds or drops below a defined value.
Trigger when a user saves a new filtered Explore as a reusable audience definition.
Trigger when a KPI tile on a Looker dashboard refreshes with new data from the warehouse.
Write query results back to the warehouse as a persistent derived table for downstream analysis.
Programmatically modify dimension or measure logic in your LookML model based on external events.
Trigger an ad-hoc dashboard delivery to stakeholders with contextual filters applied.
Trigger when a campaign, ad group, or creative is paused, activated, or completed in The Trade Desk.
Trigger when a tracked conversion event occurs and is attributed to a Trade Desk campaign.
Trigger when a campaign's daily or lifetime spend crosses a defined budget threshold.
Push a new first-party audience list or update an existing segment with fresh user identifiers.
Modify bid multipliers, targeting parameters, or budget allocation based on performance data.
Automatically pause ad groups that fall below ROAS, CTR, or conversion rate thresholds.
Stop manually syncing audience segments and campaign data between Looker and The Trade Desk. Redbird AI automates the workflows your media and analytics teams need to move faster.