Sync Looker with Sprout Social to automate social media analytics and reporting. Stop exporting CSVs, manually joining social metrics with business data, or building one-off dashboards. Redbird AI connects your data warehouse to your social performance in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull post performance, engagement rates, follower growth, and campaign analytics from Sprout Social into your Looker-connected warehouse on a schedule. Join social metrics with revenue, campaign spend, and customer data for unified marketing attribution.
Query Looker for customer cohort data, product usage metrics, or revenue attribution and append it to Sprout Social campaign tags and audience profiles. Surface which social content drives highest-value customer engagement.
Monitor social engagement, reach, or conversion metrics against historical benchmarks and targets defined in Looker. Trigger notifications to Slack or email when posts underperform or campaigns exceed KPIs.
Combine Sprout Social analytics with revenue data, marketing spend, and product metrics from Looker to create comprehensive marketing performance reports. Automate weekly or monthly report generation and distribution.
Capture comments, mentions, DMs, and sentiment scores from Sprout Social and store them in your warehouse for long-term trend analysis. Enable customer success and product teams to query social feedback alongside support tickets and product usage.
When customer segments shift in your warehouse—high-value customers, churned users, trial converters—automatically update corresponding audience tags and labels in Sprout Social to personalize social engagement strategies.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Looker and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Looker's semantic layer and LookML models alongside Sprout Social's post metrics, engagement data, and campaign structures—no manual mapping required.
Redbird reads your LookML models to understand how metrics are defined and calculated, then maps them intelligently to Sprout Social's post performance, profile analytics, and campaign data. The platform recognizes engagement rates, reach metrics, sentiment scores, and publishing schedules in Sprout, while understanding dimension hierarchies, derived tables, and metric definitions in Looker. You get bidirectional sync that respects both systems' data structures without writing transformation logic.
faster than building ETL pipelines between your warehouse and social analytics
Redbird can pull from Looker and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Looker into Sprout Social, or from Sprout Social back into Looker. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Looker or Sprout Social—scheduled reports, new posts, metric thresholds, or data model changes.
Trigger workflows when a Look completes or a dashboard refreshes on schedule.
Fire when KPIs or derived metrics in Looker exceed or fall below defined thresholds.
Detect when dimension or measure definitions change in your semantic layer.
Run ad-hoc queries against any Explore and return structured data for downstream use.
Insert or update rows in connected warehouse tables that feed Looker models.
Distribute Looker reports with custom data from other tools via email or Slack.
Trigger when new content goes live on any connected social platform.
Fire when a post hits specific engagement, reach, or interaction benchmarks.
Detect when marketing teams create new campaigns or content categorization tags.
Apply labels and segments to social profiles based on external data.
Pull structured performance data for posts, profiles, or campaigns.
Capture comments, mentions, or DM data for external storage and analysis.
Join marketing and analytics teams who've automated the connection between Looker and Sprout Social. Stop manually reconciling social performance with business metrics.