Automate the flow between your enterprise BI platform and social experience management system. Stop manually exporting Sprinklr campaign data into spreadsheets, then transforming it for Looker dashboards. Redbird syncs social performance metrics, engagement data, and sentiment insights directly into your centralized data model.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull post performance, engagement rates, and audience metrics from Sprinklr into your cloud data warehouse. Redbird maps social KPIs to your LookML model so business teams can explore social alongside revenue, product, and marketing data without waiting for data engineering.
Enrich Sprinklr campaigns with customer segment data, product performance trends, and regional insights from Looker. Marketing teams get access to governed business metrics directly in their social workflow, ensuring campaigns align with actual business performance without switching tools.
Build executive dashboards that combine social sentiment from Sprinklr with revenue impact, customer behavior, and conversion data from your data warehouse. Redbird schedules and distributes reports showing true social ROI without manual data assembly or cross-platform reconciliation.
Trigger Sprinklr notifications when Looker detects conversion drops, regional performance changes, or product trends that should inform social strategy. Teams respond to business signals in real-time rather than discovering issues in weekly review meetings.
Continuously sync customer service interactions, brand mentions, and sentiment scores from Sprinklr into your centralized analytics layer. Historical social data becomes queryable alongside customer lifecycle data, enabling multi-year trend analysis and predictive modeling that Sprinklr's native reporting can't support.
Use Looker's semantic layer to automatically categorize and tag Sprinklr campaigns by high-performing product lines, target markets, or customer segments. Ensures consistent taxonomy across social campaigns while grounding creative decisions in actual business data without manual coordination between analytics and social teams.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Looker and Sprinklr with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Looker's LookML semantic layer and Sprinklr's multi-channel social data structures, so you can connect enterprise analytics with social experience management without custom pipeline work.
Redbird reads your LookML definitions to understand how your organization measures business performance, then maps them to Sprinklr's campaign hierarchies, engagement metrics, and sentiment dimensions. When Sprinklr's post-level data needs to roll up into Looker's customer or product dimensions, Redbird handles the transformation logic automatically. No need to manually define how social metrics join to your centralized data model — the AI recognizes metric definitions, time grains, and attribution models across both systems.
faster social performance reporting vs. manual Sprinklr exports and warehouse loads
Redbird can pull from Looker and Sprinklr simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or Sprinklr.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Looker into Sprinklr, or from Sprinklr back into Looker. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any Looker metric threshold or Sprinklr social event, then take action across both platforms automatically.
Trigger workflows when Looker executes scheduled reports or dashboard refreshes containing social KPIs.
Start automation when any Looker measure crosses defined thresholds, like conversion rate drops or regional performance shifts.
Capture when business users create new Looker explorations involving social or customer experience dimensions.
Programmatically modify dimension groups or measure definitions based on Sprinklr taxonomy changes.
Set up new Looker report schedules that include freshly synced Sprinklr performance data.
Insert or update records in cloud data warehouse tables that feed Looker models with Sprinklr metrics.
Trigger workflows when marketing teams launch or modify campaigns across Sprinklr's managed channels.
Start automation when brand or campaign sentiment crosses thresholds or shifts significantly period-over-period.
Capture when posts or conversations exceed normal engagement patterns across social channels.
Apply categorization and metadata to Sprinklr campaigns based on Looker business segment or performance data.
Adjust campaign audience definitions using customer segment insights from Looker's centralized model.
Alert social and customer service teams in Sprinklr when Looker detects business trends requiring response.
See how Redbird syncs Looker and Sprinklr in minutes. Stop manually bridging your enterprise analytics and social experience platforms — automate the entire flow with AI that understands both systems.