Automate the flow of retail sales data, market trends, and category performance from SPINS into your Looker dashboards and LookML models. Stop manually exporting SPINS reports, reformatting CSV files, and rebuilding executive dashboards every week.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull weekly SPINS retail sales, distribution, and velocity data directly into your data warehouse tables that Looker queries. Redbird maintains consistent schema mapping and handles SPINS data formatting so your LookML models always have fresh CPG performance metrics without manual ETL work.
Automatically refresh Looker dashboards with new SPINS category trends, market share changes, and competitive insights as data becomes available. Your leadership team sees real-time natural channel performance without waiting for analysts to update reports.
Monitor SPINS retail metrics through Looker and trigger notifications when new product ACV drops, velocity declines in key accounts, or competitors gain share. Redbird watches your defined thresholds and routes alerts to the right teams instantly.
Combine SPINS retail performance data with your internal planning data stored in Looker-connected warehouses. Create unified analysis that shows how promotions, distribution investments, and trade spend correlate with SPINS-measured retail results.
Create weekly or monthly brand health reports that combine SPINS market share and category trends with your internal shipment data, margin analysis, and customer feedback from Looker. Redbird assembles comprehensive performance views without manual data stitching.
Automatically save SPINS data snapshots alongside the Looker dashboard versions and LookML definitions used for regulatory filings or historical trend analysis. Maintain perfect audit trails showing exactly how CPG performance was measured at any point in time.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Looker and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Looker's LookML semantic layer and SPINS retail data structures, so your CPG analytics workflows run automatically without custom code.
Redbird's AI natively understands Looker's data model definitions, explores, dashboards, and scheduled deliveries. It also recognizes SPINS retail scan data schemas, product hierarchies, outlet classifications, and metric definitions like ACV, TDP, and velocity. When you connect these systems, Redbird automatically maps SPINS category codes to your LookML dimensions, reconciles time periods between SPINS weekly data and your reporting calendar, and ensures measure calculations stay consistent. No transformation scripts or middleware to maintain.
faster SPINS data integration vs manual CSV exports and warehouse loads
Redbird can pull from Looker and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Looker into SPINS, or from SPINS back into Looker. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any dashboard schedule, data refresh, or threshold in Looker — or when new SPINS data arrives.
Trigger workflows when Looker finishes generating and sending scheduled dashboard reports to stakeholders.
Start automation when a saved Looker query detects metrics crossing defined performance thresholds.
Detect when user-facing Looker Explore queries show material changes in underlying data trends.
Programmatically modify dimension and measure definitions in your LookML models to incorporate new data sources.
Generate new Looker dashboards from templates with pre-configured visualizations and filters for specific analyses.
Execute Looker queries and persist results back to your data warehouse for downstream processing or archival.
Start workflows when SPINS releases new weekly sales, distribution, or velocity data for your tracked categories.
Trigger alerts when your brand or competitors change position in SPINS category or channel rankings.
Detect when SPINS data shows your products appearing in new retail outlets or achieving ACV milestones.
Extract SPINS data for specific product categories, time periods, and geographic markets on demand.
Query SPINS for competitor sales, share, and distribution data within your monitored categories and channels.
Generate formatted SPINS historical trend data with consistent product hierarchies for time-series analysis.
Stop manually syncing SPINS retail data into Looker dashboards. Let Redbird automate your CPG analytics workflows so your team focuses on insights, not data wrangling.