Sync Looker audience segments directly into Marketing Cloud data extensions. Automate campaign performance reporting back to your warehouse. Stop manually exporting CSVs, reconciling subscriber lists, and building one-off attribution reports.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Build dynamic audiences in Looker using your warehouse data, then sync them directly to Marketing Cloud data extensions for journey activation. Redbird maintains field mappings and handles incremental updates as your segments refresh.
Automatically pull email sends, opens, clicks, and conversions from Marketing Cloud into your warehouse. Join marketing engagement data with product usage, revenue, and customer attributes in Looker for complete attribution analysis.
When Looker identifies high-value customer behaviors or propensity scores, automatically update corresponding subscriber records in Marketing Cloud. Keep product usage tiers, churn risk scores, and lifecycle stages synced for better segmentation.
Schedule Looker dashboards that pull live Marketing Cloud metrics alongside revenue, retention, and customer lifetime value. Redbird ensures metric definitions stay consistent as both systems evolve, eliminating manual reconciliation.
Monitor segment sizes and composition in Looker, then trigger notifications to marketing teams when audiences are ready for campaign deployment. Automatically create corresponding data extensions in Marketing Cloud when conditions are met.
Continuously export journey performance data, A/B test results, and subscriber behavior from Marketing Cloud before it ages out. Store it in your warehouse where Looker can access historical trends and year-over-year campaign comparisons.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Looker and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Looker's semantic layer and Marketing Cloud's data model, so you can connect warehouse-defined audiences with campaign execution without custom ETL pipelines.
Redbird maps Looker dimensions and measures to Marketing Cloud subscriber attributes and data extension fields automatically. It recognizes how your centralized metric definitions translate to campaign segmentation criteria, handles subscriber key matching across systems, and maintains sync integrity as your LookML models evolve. When schema changes happen in either system, Redbird adapts mappings and alerts you to potential conflicts.
faster audience activation compared to CSV exports and manual SFTP uploads
Redbird can pull from Looker and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Looker into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Looker. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any metric change in Looker or campaign event in Marketing Cloud, then take action across your entire stack.
Trigger workflows when scheduled Looks finish generating, capturing the latest warehouse query results.
React when Looker dashboards update with new data from your warehouse connection.
Monitor when saved Explores cross predefined row count or aggregate value thresholds.
Generate new Looks or modify existing ones programmatically based on external events.
Execute LookML queries on demand and retrieve structured data for downstream processing.
Modify Looker user attributes to control data access and personalization dynamically.
Trigger when Marketing Cloud finishes sending an email to a list or data extension.
React when contacts enter journey builder paths or reach exit criteria in multi-step campaigns.
Monitor when subscriber records are created or modified in target data extensions.
Add new subscribers or update existing records in data extensions based on warehouse data.
Initiate email sends to specific audiences using predefined send definitions and templates.
Modify subscriber profile fields and preference center data across Marketing Cloud contacts.
Connect Looker and Salesforce Marketing Cloud in minutes. Let Redbird handle the schema mapping, audience syncing, and campaign data pipelines so your team can focus on activation and analysis.