Connect Looker and
Pluto with AI

Redbird AI syncs streaming analytics, viewership data, and ad performance between Looker's semantic layer and Pluto's FAST platform. Stop manually exporting CSVs, building one-off ETL scripts, or waiting on engineering to surface streaming insights in your BI dashboards.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream Pluto viewership metrics into Looker dashboards for unified media analytics

Automatically pull channel performance, watch time, and engagement data from Pluto into Looker's data model. Surface FAST streaming KPIs alongside linear TV and digital video metrics in executive dashboards without manual exports or custom pipelines.

Push Looker-defined audience segments to Pluto for targeted ad inventory optimization

Send refined audience cohorts and behavioral segments modeled in Looker directly to Pluto's ad platform. Enable media ops teams to activate data-driven targeting strategies across FAST channels without moving data through multiple systems.

Alert content teams when Looker detects anomalies in Pluto streaming performance

Monitor LookML-defined viewership thresholds and automatically notify programming teams when channel engagement drops or content performance deviates. Catch streaming issues before they impact ad revenue or audience retention.

Enrich Pluto ad impression data with Looker's centralized revenue attribution models

Combine raw ad delivery data from Pluto with Looker's governed attribution logic and multi-touch models. Generate complete revenue reports that connect streaming impressions to downstream business outcomes using consistent metric definitions.

Archive historical Pluto content performance data into Looker's warehouse for long-term analysis

Continuously sync channel lineup changes, content catalog updates, and viewership trends from Pluto into your data warehouse. Build year-over-year comparisons and trend analysis in Looker without losing historical FAST platform data.

Automate weekly content performance reports combining Pluto metrics with Looker business context

Generate scheduled reports that merge Pluto streaming KPIs with revenue, marketing, and operational data from across your stack. Deliver complete performance narratives to stakeholders without manually stitching together data sources.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Looker and Pluto with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Looker's LookML semantic layer and Pluto's streaming analytics schema, so your media and BI teams can work with consistent data definitions across platforms.

AI that speaks both BI semantics and streaming analytics

Redbird maps Looker's metric definitions, explores, and dimensions to Pluto's viewership events, ad impressions, and channel metadata automatically. Our AI handles schema evolution when you update LookML models or Pluto introduces new content performance fields. Whether you're syncing aggregate channel metrics or granular impression-level data, Redbird maintains referential integrity between your governed BI layer and raw streaming platform events.

LookML dimension mapping
Streaming event normalization
Ad inventory reconciliation
Content catalog syncing
10×

faster than building custom ETL between your BI platform and streaming analytics

No API documentation deep-dives, no maintaining field mappings when Pluto's schema changes, no engineering bottlenecks for dashboard updates

Auto-generated reports

Redbird can pull from Looker and Pluto simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Looker or Pluto.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Looker into Pluto, or from Pluto back into Looker. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any event in Looker or Pluto and automate what happens next across your entire media and analytics stack.

Looker
Triggers & Actions
Trigger

Dashboard view threshold exceeded

When a Looker dashboard showing Pluto metrics crosses defined view or refresh thresholds indicating high stakeholder interest.

Trigger

Scheduled Look delivered

When Looker generates and sends a scheduled report containing streaming performance or ad revenue data.

Trigger

Metric value breaches threshold

When any LookML-defined measure monitoring streaming KPIs crosses predefined upper or lower bounds.

Action

Create or update Explore

Build new data exploration views or modify existing Explores to incorporate refreshed Pluto streaming datasets.

Action

Refresh PDT or aggregate table

Trigger rebuilds of persistent derived tables containing transformed Pluto viewership or ad impression data.

Action

Update LookML dimension

Modify dimension definitions or add new fields to your semantic layer when Pluto's content or channel taxonomy changes.

Pluto
Triggers & Actions
Trigger

New content added to channel lineup

When Pluto adds new shows, movies, or episodes to any FAST channel in the streaming catalog.

Trigger

Viewership milestone reached

When cumulative watch time, unique viewers, or engagement metrics for any channel or content asset crosses defined thresholds.

Trigger

Ad inventory delivery variance detected

When actual ad impressions served diverge from forecasted inventory levels for any channel or daypart.

Action

Export viewership data segment

Pull filtered audience or content performance data from Pluto for analysis in external BI or attribution platforms.

Action

Update channel metadata

Modify channel descriptions, genre tags, or programming schedules based on performance insights or business rules.

Action

Tag content with performance labels

Apply classification labels or custom attributes to content assets based on engagement patterns or revenue contribution.

Looker
+
Pluto

Ready to connect your stack?

Stop building point-to-point integrations between your BI platform and streaming analytics. Redbird gives media and data teams a single AI layer that syncs Looker and Pluto automatically.

Get started → Book a demo