Sync email engagement segments to programmatic audiences automatically. Stop manually exporting CSVs, reconciling campaign data across platforms, and rebuilding audience lists for retargeting. Redbird keeps your email behavior data and ad targeting in sync.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push Klaviyo segments—cart abandoners, repeat purchasers, VIP customers—to The Trade Desk as targetable audiences. Update audience membership in real time as customers engage with emails or make purchases. Retarget with precision based on actual email behavior, not stale data.
Send lists of recent converters, active email subscribers, or opted-out users from Klaviyo to The Trade Desk as suppression audiences. Prevent showing ads to people who already converted or who prefer email-only communication. Keep suppression lists fresh as customer status changes in Klaviyo.
Pull ad impression, click, and conversion events from The Trade Desk back into Klaviyo customer profiles. See which programmatic campaigns influenced email subscribers before they converted. Build smarter email segments based on combined ad exposure and email engagement history.
Combine Klaviyo campaign revenue data with The Trade Desk spend, impressions, and conversions into unified reports. Automatically calculate incremental lift from coordinated email and display campaigns. Surface insights on which channel mix drives the highest ROAS without manual spreadsheet work.
Monitor revenue from Klaviyo abandoned cart or post-purchase flows and automatically scale The Trade Desk retargeting budgets when email performance dips. Shift programmatic spend up when email open rates decline or segment sizes shrink. Create closed-loop optimization between email and paid media.
Detect when Klaviyo segment exports to The Trade Desk fail, have mismatched audience sizes, or haven't refreshed on schedule. Notify marketing ops and media buyers immediately so retargeting campaigns don't run against outdated lists. Track sync health across all connected audience segments in one view.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Klaviyo and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird maps Klaviyo's event schemas and customer profiles to The Trade Desk's audience taxonomy and campaign structures—no middleware or manual field mapping required.
Redbird automatically translates Klaviyo's segment logic, custom properties, and behavioral triggers into The Trade Desk's UID2 format and audience parameters. The platform understands how to map email engagement metrics to programmatic targeting criteria, match customer identifiers across hashed email and advertising IDs, and structure attribution data for cross-channel measurement. Changes to segment definitions in Klaviyo propagate to The Trade Desk audiences without rebuilding integrations.
faster audience syncs than CSV exports and manual DSP uploads
Redbird can pull from Klaviyo and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Klaviyo or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Klaviyo into The Trade Desk, or from The Trade Desk back into Klaviyo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any customer event in Klaviyo or campaign signal in The Trade Desk—Redbird handles the rest.
Trigger when a customer enters or exits a specific Klaviyo segment based on behavior or profile updates.
Fire workflows when someone converts in an automated flow or drops out without completing the journey.
Activate automations when email campaign open rates, click rates, or revenue cross defined benchmarks.
Write new custom properties to Klaviyo profiles with data from The Trade Desk or other systems.
Dynamically add customers to Klaviyo segments based on programmatic ad engagement or external triggers.
Start a Klaviyo automation flow based on events from The Trade Desk or conditions met across your stack.
Trigger workflows when programmatic campaigns start, stop, or hit budget caps in The Trade Desk.
Fire automations when The Trade Desk tracks a conversion attributed to display, video, or CTV ads.
Activate workflows when targetable audience sizes grow or shrink beyond specified minimums for effective delivery.
Build new targetable audiences in The Trade Desk or refresh membership from Klaviyo segments and external data.
Programmatically modify spend caps or bidding strategies based on cross-channel performance signals.
Dynamically deploy tracking pixels or update conversion definitions as campaigns and customer journeys evolve.
Stop rebuilding audience lists and stitching together email and programmatic data in spreadsheets. Connect Klaviyo and The Trade Desk with Redbird and let AI handle the sync.