Connect Klaviyo and
Sprout Social with AI

Sync your email and social marketing data automatically. Stop manually matching campaign performance, exporting customer insights between platforms, or rebuilding reports across channels. Redbird AI connects Klaviyo and Sprout Social so your marketing team works from a single source of truth.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync high-value customer segments to Sprout Social for targeted social campaigns

Automatically push VIP customer segments and high-LTV audiences from Klaviyo into Sprout Social as custom audiences. Surface purchase behavior and engagement data to inform social content strategy and ad targeting without manual exports.

Create Klaviyo segments from social engagement data captured in Sprout Social

Flow social engagement metrics—post interactions, comment sentiment, campaign participation—from Sprout Social into Klaviyo as profile properties. Build email segments based on social activity and create flows triggered by social engagement milestones.

Build unified marketing performance reports combining email and social channel data

Merge Klaviyo campaign metrics with Sprout Social performance data into consolidated reports. Compare email vs. social ROI, track cross-channel customer journeys, and surface insights about which channels drive conversions for specific segments.

Alert marketing teams when social campaigns impact email engagement patterns

Monitor for significant changes in Klaviyo email engagement following Sprout Social campaign launches. Get notified when social-driven traffic creates new high-value segments or when coordinated campaigns show performance anomalies requiring attention.

Trigger Klaviyo email flows when customers engage with product posts in Sprout Social

Detect when customers interact with product launches, announcements, or promotions on social channels tracked in Sprout Social. Automatically add them to relevant Klaviyo flows for follow-up emails, product education sequences, or exclusive offers.

Archive cross-channel campaign performance data for historical trend analysis

Store matched Klaviyo email metrics and Sprout Social engagement data together for each campaign. Maintain a unified historical record showing how coordinated email-social campaigns performed over time, enabling year-over-year and seasonal trend analysis.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Klaviyo and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Klaviyo's customer event schemas and Sprout Social's engagement metrics—mapping behavioral data, campaign identifiers, and attribution models across both platforms automatically.

AI that understands marketing data across email and social channels

Redbird maps Klaviyo profile properties, segment definitions, flow triggers, and revenue attribution to Sprout Social's post performance, engagement metrics, and audience insights. Our AI recognizes campaign naming patterns, matches customer identifiers across platforms, and handles timezone differences in event timestamps. Whether you're syncing VIP segments built from purchase history or enriching email profiles with social sentiment scores, Redbird understands the structure of both systems and transforms data accurately between them.

Klaviyo profile properties → Sprout audience data
Social engagement → Email segment criteria
Cross-channel campaign matching
Revenue attribution + social metrics
10×

faster than exporting Klaviyo segments and manually uploading to social platforms

No CSV exports, manual audience uploads, or rebuilding reports across disconnected systems

Auto-generated reports

Redbird can pull from Klaviyo and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Klaviyo or Sprout Social.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Klaviyo into Sprout Social, or from Sprout Social back into Klaviyo. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any campaign event, customer behavior, or engagement signal in either Klaviyo or Sprout Social.

Klaviyo
Triggers & Actions
Trigger

New customer enters segment

Trigger when a customer is added to any Klaviyo segment based on purchase behavior or engagement thresholds.

Trigger

Campaign sent or completed

Detect when email or SMS campaigns are sent to audiences, including performance metrics once available.

Trigger

Flow performance threshold crossed

Monitor when automated flows hit revenue, conversion, or engagement benchmarks you define.

Action

Add profile property to customer

Enrich Klaviyo profiles with social engagement data, sentiment scores, or campaign participation flags.

Action

Create or update segment definition

Build new Klaviyo segments or modify existing ones based on social behavior tracked in Sprout Social.

Action

Trigger flow for specific profiles

Enroll customers into Klaviyo email flows based on their social media interactions or campaign engagement.

Sprout Social
Triggers & Actions
Trigger

Post published across networks

Trigger when scheduled content goes live on any connected social platform via Sprout Social.

Trigger

Engagement threshold reached

Detect when posts, campaigns, or profiles hit defined engagement, reach, or interaction metrics.

Trigger

Message or mention received

Monitor for new direct messages, brand mentions, or comments requiring response or customer identification.

Action

Create custom audience tag

Tag social profiles or groups based on Klaviyo segment membership or purchase behavior for targeted campaigns.

Action

Add note to social profile

Append customer lifetime value, purchase history, or email engagement data to social profiles for context.

Action

Update campaign metadata

Enrich Sprout Social campaign records with corresponding Klaviyo campaign IDs and performance data for unified tracking.

Klaviyo
+
Sprout Social

Ready to connect your stack?

Redbird AI syncs Klaviyo and Sprout Social automatically, giving your marketing team unified customer insights across email and social channels. Build cross-channel workflows in minutes, not weeks.

Get started → Book a demo