Sync e-commerce customers, campaign performance, and engagement data between Klaviyo and Salesforce Marketing Cloud automatically. Stop manually exporting CSVs, reconciling audience segments, or rebuilding customer profiles across platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically identify customers who hit revenue or engagement thresholds in Klaviyo and create corresponding contacts in Salesforce Marketing Cloud. Map custom properties, segment memberships, and lifetime value to data extensions for targeting across email, mobile, and advertising journeys.
Flow journey entry, email opens, clicks, and conversion events from Salesforce Marketing Cloud into Klaviyo profiles as custom events. Enable e-commerce teams to segment and trigger flows based on enterprise campaign activity without dual-platform tagging.
Update Salesforce Marketing Cloud data extensions with product views, cart additions, and purchase data captured in Klaviyo. Keep enterprise journey logic current with e-commerce signals without building custom API integrations or batch upload processes.
Pull campaign metrics, revenue attribution, and audience counts from Klaviyo and Salesforce Marketing Cloud into consolidated reports. Compare flow performance against journey performance, identify channel overlap, and surface attribution conflicts between systems automatically.
Monitor segment counts in Klaviyo against corresponding data extension sizes in Salesforce Marketing Cloud. Flag discrepancies above defined thresholds and surface sync errors, suppression mismatches, or logic drift before campaigns send to misaligned audiences.
Capture every send, open, click, and conversion from Salesforce Marketing Cloud journeys as custom events in Klaviyo profiles. Build comprehensive customer timelines that include both e-commerce automation and enterprise campaign history for retention and LTV modeling.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Klaviyo and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Klaviyo's event-driven profile model and Salesforce Marketing Cloud's data extension architecture, so you can connect platforms without custom API work or constant schema mapping.
Redbird maps Klaviyo profile properties, custom events, and predictive analytics fields to Salesforce Marketing Cloud contact attributes, data extensions, and attribute groups automatically. It handles list memberships versus sendable data extensions, reconciles custom property naming conventions, and translates Klaviyo's predictive metrics into Marketing Cloud journey decision logic. When schemas change—new custom properties in Klaviyo, new data extension fields in SFMC—Redbird adapts mappings without breaking workflows.
faster than building API integrations between Klaviyo and Salesforce Marketing Cloud
Redbird can pull from Klaviyo and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Klaviyo or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Klaviyo into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Klaviyo. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any customer event, campaign activity, or segment change in either Klaviyo or Salesforce Marketing Cloud.
Trigger when a customer enters a specific Klaviyo segment based on behavior, purchase history, or predictive analytics.
Start automation when a customer finishes a Klaviyo flow like welcome series, abandoned cart, or post-purchase.
React to any custom event tracked in Klaviyo—product viewed, cart added, quiz completed, subscription modified.
Add new profiles to Klaviyo or update existing profile properties with data from Salesforce Marketing Cloud.
Add contacts to Klaviyo lists for specific campaigns or suppression based on Salesforce Marketing Cloud journey activity.
Log custom events in Klaviyo profiles to represent actions from Salesforce Marketing Cloud journeys or other enterprise touchpoints.
Trigger when a contact enters, exits, or completes a specific decision split in a Salesforce Marketing Cloud journey.
React to opens, clicks, bounces, or unsubscribes from Salesforce Marketing Cloud email sends.
Start workflows when new contacts are added to a specific data extension in Salesforce Marketing Cloud.
Modify contact attributes or data extension fields in Salesforce Marketing Cloud with fresh data from Klaviyo.
Insert or upsert contacts into sendable data extensions for journey entry based on Klaviyo segment or behavior triggers.
Trigger entry into Salesforce Marketing Cloud journeys based on Klaviyo purchase activity, segment changes, or flow completion.
Stop manually syncing customers and campaign data between Klaviyo and Salesforce Marketing Cloud. Let Redbird automate the flow so your team can focus on strategy, not data plumbing.