Connect HubSpot and
Walmart Luminate with AI

Sync Walmart retail performance data directly into your CRM workflows. Stop manually exporting Luminate sales reports and updating HubSpot contacts. Redbird AI keeps your retail buyer records, account intelligence, and category insights in sync automatically.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-update HubSpot account records with weekly Walmart POS performance data

Pull product-level sales, inventory turns, and velocity metrics from Walmart Luminate and append them to the corresponding account or deal records in HubSpot. Keep your sales team informed of retailer performance without switching platforms. Surface out-of-stock alerts and category shifts directly in the CRM.

Enrich retailer contacts with shopper behavior and basket affinity insights

When a new retail buyer or category manager is added to HubSpot, automatically pull relevant Walmart Luminate shopper data—basket composition, purchase frequency, demographics—for their category. Arm your sales reps with data-backed talking points before every meeting.

Trigger HubSpot workflows when Walmart inventory levels cross critical thresholds

Monitor supply chain and stock metrics in Luminate and automatically create tasks, alerts, or sequences in HubSpot when inventory drops below target. Enable proactive outreach from account managers before retailer stockouts impact sales.

Generate weekly category performance reports and email to HubSpot contacts

Build custom reports combining Walmart Luminate sales trends, share shifts, and competitive benchmarks, then deliver them automatically to segmented contact lists in HubSpot. Personalize content based on buyer category, region, or account tier.

Push closed-won deal metadata into Luminate for trade planning attribution

When a deal closes in HubSpot—new distribution, promotional agreement, innovation launch—send structured deal attributes to Walmart Luminate for unified retail and sales planning. Connect trade spend commitments to actual POS outcomes.

Archive Luminate data snapshots to HubSpot for historical account context

Capture weekly or monthly Walmart performance snapshots and store them as timeline events or custom object records in HubSpot. Build a longitudinal view of retailer performance tied to every account, accessible to sales and customer success teams.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize HubSpot and Walmart Luminate with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands the structure of HubSpot CRM objects and the granularity of Walmart Luminate's retail datasets—so you can connect sales workflows to shopper intelligence without custom code.

AI that speaks CRM and retail data fluently

Redbird maps Luminate's item-level POS data, inventory metrics, and basket analytics to HubSpot's contacts, companies, deals, and custom objects. The AI understands retailer hierarchies, SKU taxonomies, and time-series performance data—matching Walmart product IDs to your internal account structures. No manual field mapping or CSV exports required. Redbird knows how to denormalize aggregated sales data into actionable CRM properties and timeline entries.

Auto-match Walmart SKUs to HubSpot accounts
Normalize POS metrics into CRM properties
Handle date ranges and aggregation logic
Respect Luminate data refresh schedules
10×

faster than exporting Luminate CSVs and uploading to HubSpot manually

No SQL queries, pivot tables, or CSV reformatting required

Auto-generated reports

Redbird can pull from HubSpot and Walmart Luminate simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or Walmart Luminate.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from HubSpot into Walmart Luminate, or from Walmart Luminate back into HubSpot. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any event in HubSpot or Walmart Luminate—and take action across both platforms instantly.

HubSpot
Triggers & Actions
Trigger

Deal stage changes

Trigger when a deal moves to a new stage, like 'Closed Won' or 'Contract Sent'.

Trigger

Contact property updated

Fire when a contact's job title, account tier, or custom field changes.

Trigger

New company created

Start a workflow when a new retailer or CPG account is added to HubSpot.

Action

Update contact properties

Append Walmart sales data, shopper insights, or performance scores to contact records.

Action

Create or update deal

Generate new deals or update deal values based on Luminate performance triggers.

Action

Add timeline event

Log Walmart inventory alerts, sales milestones, or category shifts to account timelines.

Walmart Luminate
Triggers & Actions
Trigger

Weekly sales data refresh

Trigger when new Walmart POS or velocity data becomes available in Luminate.

Trigger

Inventory threshold crossed

Fire when stock levels drop below reorder points or spike unexpectedly.

Trigger

Category rank change

Start a workflow when your product's share or ranking shifts within a Walmart category.

Action

Query POS data by SKU or category

Pull sales, units, and pricing data for specific products or date ranges from Luminate.

Action

Fetch shopper basket analytics

Retrieve basket affinity, cross-purchase behavior, and demographic insights for a category.

Action

Export supply chain metrics

Extract inventory levels, in-stock rates, and fulfillment data across Walmart locations.

HubSpot
+
Walmart Luminate

Ready to connect your stack?

See how Redbird AI syncs HubSpot and Walmart Luminate in minutes. Stop toggling between your CRM and retail dashboards—automate the data work and focus on growing your business at Walmart.

Get started → Book a demo