Connect HubSpot and
Shopify with AI

Sync customers, orders, and product data between your CRM and e-commerce store automatically. Stop manually updating contact records with purchase history, exporting order data for sales reports, or copying customer segments between systems.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Shopify customers and order history into HubSpot contacts

Automatically create or update HubSpot contacts when customers make purchases in Shopify. Enrich contact records with lifetime value, purchase history, product preferences, and order status so sales and marketing teams have complete customer context without manual data entry.

Create Shopify customers from HubSpot deals when they close-won

When a B2B deal closes in HubSpot, automatically provision the customer account in Shopify with correct contact details and pricing tier. Eliminates manual account creation and ensures sales-to-fulfillment handoff happens instantly with accurate data.

Trigger HubSpot workflows based on Shopify purchase behavior

Enroll customers in targeted HubSpot nurture sequences based on specific purchase patterns like first-time buyers, high-value orders, or product category preferences. Marketing can run sophisticated lifecycle campaigns driven by actual purchase behavior, not just engagement metrics.

Update HubSpot deal stages when Shopify orders ship or fulfill

Keep sales pipeline accurate by automatically moving HubSpot deals through stages as Shopify orders progress from paid to fulfilled to delivered. Sales leaders get real-time visibility into revenue realization without chasing order status updates.

Generate weekly revenue reports combining HubSpot attribution and Shopify orders

Automatically pull Shopify order data and match it with HubSpot lead source and campaign attribution to show which marketing activities drive actual revenue. Revenue operations teams get closed-loop reporting from first touch to purchase without spreadsheet exports or SQL queries.

Alert account owners when high-value customers place Shopify orders

Notify the assigned HubSpot owner immediately when their accounts make purchases above a threshold or buy specific product categories. Enables timely outreach for upsells, onboarding support, or relationship management based on actual buying behavior.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize HubSpot and Shopify with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both HubSpot's contact and deal structures and Shopify's customer and order schemas, so your e-commerce and CRM data stays synchronized without custom code.

AI that understands CRM contacts and e-commerce orders

Redbird maps Shopify customer records to HubSpot contacts intelligently, matching by email while handling duplicates and updates. It understands order line items, product variants, discount codes, and fulfillment status in Shopify, then structures that data into custom properties, timeline events, and deal associations in HubSpot. The platform recognizes when a Shopify customer maps to multiple HubSpot contacts or when contact merges affect order history, keeping everything reconciled automatically.

Contact & customer matching
Order-to-deal mapping
Product catalog sync
Lifecycle stage updates
10×

faster than building custom HubSpot-Shopify sync with webhooks and API scripts

No middleware platforms, custom properties mapping spreadsheets, or developer maintenance required

Auto-generated reports

Redbird can pull from HubSpot and Shopify simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or Shopify.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from HubSpot into Shopify, or from Shopify back into HubSpot. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any customer event in HubSpot or order activity in Shopify, then take action across both systems.

HubSpot
Triggers & Actions
Trigger

Contact enters list or workflow

Trigger when a HubSpot contact joins a specific list or enrolls in a workflow based on segmentation criteria.

Trigger

Deal stage changes

Trigger when a deal moves to a new pipeline stage, especially close-won or contract signed.

Trigger

Contact property updates

Trigger when specific contact properties change, like lifecycle stage, lead score, or custom fields.

Action

Create or update contact

Add new contacts to HubSpot or update existing contact properties with fresh data from Shopify.

Action

Create deal and associate contact

Generate new deals in HubSpot pipelines and link them to relevant contacts with deal properties populated.

Action

Add timeline event to contact record

Log custom timeline events on contact records to track order history, product purchases, or fulfillment updates.

Shopify
Triggers & Actions
Trigger

New order created

Trigger when a customer completes checkout and a new order is placed in Shopify.

Trigger

Order fulfilled or shipped

Trigger when order fulfillment status changes, indicating products have shipped to the customer.

Trigger

Customer account created

Trigger when a new customer profile is created in Shopify, either at checkout or through account registration.

Action

Create or update customer

Add new customer accounts to Shopify or update existing customer profiles with data from HubSpot.

Action

Update order tags or notes

Add tags or internal notes to Shopify orders for segmentation, fulfillment routing, or customer service context.

Action

Apply discount code to customer

Automatically assign promotional discount codes to specific customer accounts based on HubSpot segment or status.

HubSpot
+
Shopify

Ready to connect your stack?

Stop manually syncing customer data between HubSpot and Shopify. Redbird connects your CRM and e-commerce platform so your teams work with complete, accurate data automatically.

Get started → Book a demo