Connect HubSpot and Kafka with AI

Stream CRM events to your data platform in real-time. Stop manually exporting contact lists, rebuilding pipeline snapshots, or writing custom ETL scripts to sync HubSpot activity into your event architecture.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream contact property changes and lifecycle stage updates to Kafka topics

Capture every contact field update, lifecycle transition, and list membership change as structured events. Power downstream analytics, personalization engines, and customer data platforms with real-time CRM state changes without polling HubSpot's API.

Publish deal stage movements and closed-won events to event-driven workflows

Stream pipeline activity to Kafka topics the moment deals move stages or close. Trigger revenue recognition systems, commission calculations, provisioning workflows, and customer success handoffs in real-time without batch exports.

Broadcast email engagement and form submission events for real-time personalization

Push every email open, click, and form fill to your event stream as it happens. Feed recommendation engines, trigger in-app messages, and update customer profiles across your stack with sub-minute latency instead of hourly syncs.

Replay Kafka event streams to backfill or update HubSpot contact records

Consume product usage events, payment confirmations, and behavioral signals from Kafka topics to enrich HubSpot contacts. Keep sales teams working with fresh data from your product, billing, and analytics systems without building point-to-point integrations.

Archive complete audit trail of CRM changes to Kafka for compliance reporting

Stream every HubSpot object modification, deletion, and permission change to durable Kafka topics. Build immutable audit logs for GDPR compliance, SOC2 controls, and historical reconstruction without relying on HubSpot's retention windows.

Ingest clickstream and product telemetry to create leads and update deal scores

Route high-intent user behavior from Kafka topics directly into HubSpot as new contacts or deal property updates. Automate lead scoring and sales notifications based on real-time product signals without manual data team requests.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize HubSpot and Kafka with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands HubSpot's CRM object schema and Kafka's topic partitioning, handling everything from contact associations to exactly-once delivery semantics.

AI that maps CRM objects to event streams automatically

Redbird reads HubSpot's custom properties, pipeline stages, and association types, then structures them as properly keyed Kafka messages with schema evolution. The platform handles incremental sync logic, change data capture patterns, and offset management so you get reliable event streams without maintaining custom producer code. For reverse flows, it intelligently batches Kafka events into HubSpot API calls while respecting rate limits and deduplicating based on your business logic.

Contact & company associations
Custom object schemas
Partitioning strategies
Schema registry integration
10×

faster than building custom Kafka producers and HubSpot webhook handlers

No learning Kafka Connect framework, managing consumer groups, or writing HubSpot API retry logic

Auto-generated reports

Redbird can pull from HubSpot and Kafka simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either HubSpot or Kafka.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from HubSpot into Kafka, or from Kafka back into HubSpot. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any CRM event in HubSpot or any message in your Kafka topics to orchestrate workflows across both systems.

HubSpot
Triggers & Actions
Trigger

Contact property updated

Fires when any standard or custom contact property changes value, including lifecycle stage and lead status.

Trigger

Deal stage changed

Triggers when a deal moves between pipeline stages or when deal amount or close date is modified.

Trigger

Email engagement event

Captures email opens, clicks, bounces, and unsubscribes from marketing or sales emails.

Action

Create or update contact

Upserts contact records with custom properties, list memberships, and company associations.

Action

Update deal properties

Modifies deal fields, moves stages, or associates contacts and line items to existing deals.

Action

Log custom timeline event

Creates timeline activity entries on contact or company records for visibility in HubSpot UI.

Kafka
Triggers & Actions
Trigger

New message in topic

Consumes messages from specified Kafka topics with configurable consumer group and offset behavior.

Trigger

Message matches filter condition

Triggers only when message payload or headers meet specific criteria using field-level filtering.

Trigger

Batch threshold reached

Fires after accumulating a defined number of messages or time window for efficient batch processing.

Action

Produce message to topic

Publishes messages to Kafka topics with custom partitioning keys, headers, and timestamp control.

Action

Produce with schema validation

Writes messages that conform to Avro or JSON schemas registered in your schema registry.

Action

Update consumer offset

Commits specific offsets or seeks to timestamp for replay and reprocessing scenarios.

HubSpot
+
Kafka

Ready to connect your stack?

See how Redbird syncs HubSpot and Kafka in minutes. Stop building and maintaining custom event pipelines and start streaming CRM data across your architecture.

Get started → Book a demo