Stop manually exporting behavioral data to identify high-intent accounts. Redbird AI syncs Heap product engagement signals directly into ZoomInfo workflows and enriches your behavioral data with firmographic context—no CSV uploads, no data team bottlenecks.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append company size, industry, tech stack, and revenue data to anonymous and identified Heap sessions. Build richer behavioral segments based on firmographics without manual data joins. Surface which account types engage most with specific product features.
Identify users who complete key product actions or hit engagement thresholds in Heap, then automatically add their companies to targeted ZoomInfo account lists. Enable sales to prioritize outreach based on real product usage signals, not just demographic fit.
Monitor Heap for sudden increases in session frequency, feature adoption, or conversion funnel progress from ZoomInfo target accounts. Automatically notify account owners in real-time when their prospects demonstrate buying intent through product behavior. Close the loop between intent data and actual usage.
Push conversion milestones, feature adoption events, and expansion signals from Heap into ZoomInfo contact records. Build a complete view of how sales touchpoints correlate with in-product behavior. Identify which outreach sequences drive the most meaningful product engagement.
Analyze which companies show ideal product adoption patterns in Heap, extract their firmographic profile from ZoomInfo, then automatically generate prospecting lists matching those characteristics. Scale what's working in your product to net-new acquisition targets.
Combine ZoomInfo's external intent signals with real product engagement metrics from Heap to create a unified lead scoring model. Prioritize accounts that show both market research activity and meaningful product interaction. Stop chasing cold intent without usage validation.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and ZoomInfo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Heap's event autocapture schema and ZoomInfo's intelligence graph, so you can map behavioral signals to account intelligence without custom ETL pipelines.
Redbird reads Heap's user interaction events, session properties, custom event definitions, and behavioral segments alongside ZoomInfo's company profiles, contact records, intent topics, and technographic attributes. Our AI automatically matches anonymous Heap sessions to ZoomInfo companies through domain resolution, maps custom Heap events to ZoomInfo contact activities, and enriches behavioral cohorts with firmographic dimensions—handling schema differences and data normalization without manual mapping.
faster to connect Heap behavioral data with ZoomInfo intelligence
Redbird can pull from Heap and ZoomInfo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or ZoomInfo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into ZoomInfo, or from ZoomInfo back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any product behavior event in Heap or intelligence signal in ZoomInfo—Redbird handles the rest.
Triggered when a user successfully navigates through a defined conversion path or completes a goal event.
Fires when a user or account crosses a specified number of sessions within a time period.
Triggered when a user interacts with a specific product feature or element for the first time or repeatedly.
Build a new user segment in Heap based on specific interaction patterns or event sequences.
Append or modify custom user-level properties in Heap with external data attributes.
Add metadata tags to Heap sessions for enhanced filtering and analysis based on external enrichment data.
Triggered when ZoomInfo detects research activity or topic engagement indicating purchase interest from a target company.
Fires when a contact or company enters ZoomInfo matching your ideal customer profile filters.
Triggered when ZoomInfo identifies a technology installation, removal, or stack update at a target account.
Append a company to a specific ZoomInfo account list for ABM targeting or sales prioritization.
Update ZoomInfo contact profiles with additional attributes, behavioral scores, or engagement metrics.
Modify the intent or engagement score for a company account based on external behavioral signals.
Sync Heap product behavior with ZoomInfo intelligence in minutes. Stop manually bridging the gap between what prospects do in your product and who they are in your TAM.