Connect Heap and
Workday with AI

Sync product usage data with employee records automatically. Stop manually exporting Heap events to understand which teams are using your internal tools, or spending hours correlating behavioral data with org structure and headcount metrics.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync product adoption metrics to Workday by department and role

Automatically send Heap usage data into Workday employee records to track which departments and roles are actively using internal platforms. Surface adoption rates alongside org structure so leadership can identify training gaps and underutilized tools by team.

Enrich Heap segments with employee attributes from Workday

Pull department, job level, location, and tenure data from Workday into Heap to build behavioral segments based on employee characteristics. Analyze product usage patterns by seniority, function, or office location without manual data matching.

Generate weekly product engagement reports for department heads

Automatically combine Heap interaction data with Workday org charts to deliver customized usage reports to each department leader. Show conversion funnels, feature adoption, and engagement metrics specific to their teams without manual segmentation.

Alert HR when new hire cohorts show low platform engagement

Monitor Heap activity for employees hired within the last 90 days and trigger Workday notifications when engagement drops below thresholds. Enable proactive onboarding intervention based on actual product usage behavior.

Update Heap user properties when employee roles or departments change

Sync Workday org changes—promotions, transfers, department moves—into Heap user profiles in real time. Ensure behavioral analysis always reflects current employee structure without manual data refreshes.

Archive historical product usage alongside employee lifecycle data

Store complete Heap interaction histories with Workday employment records for compliance and analysis. Maintain longitudinal views of how employees engaged with internal tools throughout their tenure.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Heap and Workday with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Heap's auto-captured event schemas and Workday's complex HCM data structures, so you can connect behavioral analytics with employee data without building custom pipelines.

AI that maps product analytics to workforce data

Redbird automatically recognizes Heap event properties, user identifiers, and session data, then matches them to Workday worker IDs, organizational hierarchies, and employee attributes. The platform understands how to join behavioral data with job profiles, cost centers, and supervisory structures—handling Workday's nested org charts and Heap's retroactive event definitions without manual field mapping. Schema changes in either system are detected and reconciled automatically.

Event-to-employee matching
Org hierarchy traversal
Behavioral segmentation
Retroactive data backfill
10×

faster than exporting Heap data and manually matching employee records in spreadsheets

No CSV exports, VLOOKUP formulas, or custom ETL scripts to maintain

Auto-generated reports

Redbird can pull from Heap and Workday simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Workday.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Heap into Workday, or from Workday back into Heap. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any user interaction in Heap or workforce change in Workday.

Heap
Triggers & Actions
Trigger

User completes conversion event

Fires when a specific user completes a defined conversion or goal in Heap.

Trigger

Segment membership changes

Triggers when a user enters or exits a behavioral segment based on interaction patterns.

Trigger

Session inactivity threshold reached

Activates when a user or user cohort shows declining session frequency over a defined period.

Action

Create or update user properties

Add or modify custom properties on Heap user profiles with data from external systems.

Action

Add users to behavioral segment

Programmatically assign users to Heap segments based on attributes or events from other tools.

Action

Export event data to external destination

Send filtered Heap event streams or aggregated metrics to other platforms on a schedule or trigger.

Workday
Triggers & Actions
Trigger

Employee hired or onboarded

Fires when a new worker record is created or hire date is reached in Workday.

Trigger

Job change or transfer processed

Triggers when an employee's role, department, manager, or location changes in the system.

Trigger

Termination or offboarding initiated

Activates when an employee's end date is set or termination workflow begins.

Action

Update employee custom fields

Write data into Workday worker records, such as training completion or system usage metrics.

Action

Create analytics report in Workday

Generate and deliver custom Workday reports populated with data from external analytics systems.

Action

Assign to supervisory organization

Programmatically update org assignments or hierarchies based on external system data or rules.

Heap
+
Workday

Ready to connect your stack?

Stop manually syncing product analytics with employee data. Connect Heap and Workday to understand exactly how your workforce engages with internal tools—automatically.

Get started → Book a demo