Automatically sync behavioral segments from Heap into The Trade Desk audiences and measure campaign impact on product engagement. Stop manually exporting CSVs, rebuilding audiences, and reconciling conversion data across platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push behavioral segments—users who viewed pricing, completed onboarding steps, or abandoned cart—from Heap into The Trade Desk for targeted retargeting campaigns. Segments update continuously as user behavior changes, ensuring your audiences stay fresh without manual exports.
Automatically create Heap events when users are exposed to or click specific campaigns in The Trade Desk. Analyze post-impression behavior, measure incremental lift, and connect ad exposure to downstream product actions in your conversion funnels.
Combine The Trade Desk campaign metrics with Heap behavioral data to show which campaigns drive quality users. Automatically calculate cost-per-engaged-user, feature adoption by campaign, and retention cohorts by acquisition source every week.
Monitor Heap segments for users exhibiting high lifetime value behaviors—repeat purchases, premium feature usage, long session duration. Automatically notify media teams when segments reach The Trade Desk's minimum audience requirements for activation.
Automatically add users to suppression audiences in The Trade Desk when they complete key conversion events tracked in Heap—subscription signup, purchase completion, account upgrade. Stop wasting ad spend retargeting users who've already converted.
Append campaign IDs, creative variants, impression counts, and time-to-conversion from The Trade Desk back into Heap user properties. Segment and analyze product behavior by acquisition campaign, creative messaging, or ad frequency exposure.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Heap's event taxonomy and session data structures alongside The Trade Desk's audience targeting requirements and attribution models, so your behavioral data translates directly into programmatic campaigns.
Redbird maps Heap's auto-captured events, user properties, and session attributes to The Trade Desk's audience segment formats, UID2 requirements, and campaign taxonomies. The platform understands conversion window logic, frequency caps, and attribution models on both sides. When you ask to sync engaged users or measure campaign lift, Redbird knows which Heap events constitute engagement, how to structure audiences for The Trade Desk's DSP, and how to join impression data back to product behavior.
faster than exporting Heap segments to CSV and uploading to The Trade Desk manually
Redbird can pull from Heap and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into The Trade Desk, or from The Trade Desk back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any user interaction in Heap or campaign event in The Trade Desk—then update either system automatically.
Trigger when a user enters or exits a defined behavioral segment in Heap.
Trigger when a user completes a specific event like purchase, signup, or feature activation.
Trigger when a user crosses a session count, duration, or frequency threshold in Heap.
Add campaign IDs, attribution data, or custom properties to user profiles in Heap.
Create new events in Heap from external data like ad impressions or campaign clicks.
Push enriched Heap segment data with campaign context to your data warehouse.
Trigger when a campaign changes status in The Trade Desk—launch, pause, or completion.
Trigger when campaign spend crosses a defined percentage or dollar threshold.
Trigger when The Trade Desk attributes a conversion event to a specific campaign or line item.
Add or remove users from targetable audience segments in The Trade Desk.
Add converted or excluded users to campaign suppression audiences to stop ad delivery.
Append tracking parameters, labels, or custom attributes to campaigns for reporting.
Sync Heap behavioral data with The Trade Desk campaigns automatically. Stop manually exporting segments and start measuring true campaign impact on product engagement.