Connect Heap and Square with AI

Redbird AI syncs behavioral data from Heap with transaction records in Square, so you can see how digital interactions drive in-store and online purchases. Stop manually exporting CSVs to connect customer journeys with revenue outcomes.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Square transactions with Heap behavioral data for purchase attribution

When a transaction completes in Square, Redbird pulls the customer's Heap interaction history and appends it to the payment record. Teams can see which touchpoints, product pages, or email clicks preceded each purchase without manual data merging.

Create Heap segments from Square high-value customer cohorts automatically

Redbird monitors Square for customers who cross revenue thresholds or purchase frequency milestones, then creates matching behavioral segments in Heap. Product and marketing teams can analyze how top spenders navigate your digital experience without exporting transaction lists.

Alert on conversion drop-off when Square payment volume declines unexpectedly

Redbird compares Heap funnel completion rates with Square transaction volume in real time. When payments drop but site traffic holds steady, it flags potential checkout friction or payment processing issues before revenue impact compounds.

Sync Square refund events into Heap for post-purchase behavior analysis

When Square processes a refund, Redbird logs it as a custom event in Heap tied to that customer's profile. Product teams can retroactively analyze what interactions or product flows correlate with returns and dissatisfaction.

Report on location-specific conversion funnels using Square store and Heap data

Redbird joins Heap session data with Square location IDs to build per-store conversion reports. Retail operations teams see which physical locations drive the most online browsing and which digital flows convert best for each store's customer base.

Capture first online interaction timestamps in Square customer profiles automatically

When a new customer makes their first Square purchase, Redbird queries Heap for their earliest recorded session and writes that timestamp to Square. Sales teams can distinguish brand-new customers from those with longer consideration journeys.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Heap and Square with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Heap's auto-captured event schemas and Square's transaction structures, so you can connect behavioral insights with payment data without custom ETL pipelines.

AI that maps behavioral events to financial outcomes

Redbird reads Heap's session properties, user segments, conversion funnels, and interaction events, then matches them to Square's transaction records, customer profiles, payment methods, and location data. It handles identity resolution between Heap's anonymous sessions and Square's customer IDs, timestamps payment events against behavioral timelines, and preserves attribution across in-person and online channels. You get complete customer journey visibility from first click to final sale.

Session-to-transaction matching
Cross-channel identity resolution
Behavioral event enrichment
Location-aware attribution
10×

faster than exporting Heap CSVs and matching transaction IDs in spreadsheets

No custom scripts to reconcile anonymous sessions with Square customer records or sync timing delays

Auto-generated reports

Redbird can pull from Heap and Square simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Square.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Heap into Square, or from Square back into Heap. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any user interaction in Heap or payment event in Square, then update records in either system automatically.

Heap
Triggers & Actions
Trigger

User completes conversion funnel

Fires when a user reaches the final step of a defined funnel in Heap.

Trigger

New segment membership

Triggers when a user enters a behavioral segment based on interaction patterns.

Trigger

Session exceeds engagement threshold

Fires when session duration, page views, or interaction count crosses a defined limit.

Action

Create custom event

Log a custom event in Heap tied to a specific user profile or session.

Action

Update user properties

Append or modify user property fields with external data like transaction values.

Action

Add user to segment

Place a user into a predefined Heap segment for targeting or analysis.

Square
Triggers & Actions
Trigger

Payment completed

Fires when Square successfully processes a card, cash, or digital wallet payment.

Trigger

Refund issued

Triggers when a full or partial refund is processed for a transaction.

Trigger

New customer created

Fires when a customer profile is added to Square for the first time.

Action

Update customer profile

Append custom attributes or notes to an existing Square customer record.

Action

Create invoice

Generate and send a new invoice to a customer based on external triggers.

Action

Log transaction metadata

Add custom fields or tags to a Square payment record for enhanced reporting.

Heap
+
Square

Ready to connect your stack?

See how Redbird AI connects Heap and Square to give you complete visibility from digital interaction to transaction close. Stop reconciling behavioral and payment data manually.

Get started → Book a demo