Sync product behavior data with social media performance automatically. Stop manually exporting Heap segments to target social audiences, copying conversion metrics into social reports, or reconciling product usage with campaign engagement.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push behavioral segments from Heap—users who completed key actions, churned, or hit milestones—into Sprout Social for targeted social campaigns. Keep audience lists current without CSV exports or manual updates.
Pull conversion funnel metrics, feature adoption rates, and user journey data from Heap into Sprout Social reports. Show how social campaigns drive actual product usage, not just clicks and impressions.
Trigger Sprout Social notifications when users from specific social campaigns hit drop-off points or friction in product flows. Let social teams adjust messaging or pause campaigns when product experience degrades for their traffic.
Push lists of users who engaged with social content—commenters, sharers, link-clickers—back into Heap as behavioral cohorts. Analyze how socially-engaged users navigate your product differently than other segments.
Automatically compile Sprout Social engagement data alongside Heap conversion rates, feature usage, and retention metrics. Deliver unified reports showing social ROI measured in product outcomes, not vanity metrics.
When new features launch, automatically identify user segments in Heap who would benefit most and sync them to Sprout Social for personalized announcement campaigns. Target early adopters, power users, or at-risk accounts with relevant feature messaging.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Sprout Social with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Heap's auto-captured event schemas and behavioral segment structures, and Sprout Social's audience lists, campaign taxonomies, and reporting frameworks.
Redbird maps Heap's event properties, user properties, and retroactive segment definitions to Sprout Social's audience targeting fields, campaign tags, and custom report columns. The AI handles schema differences between behavioral interaction data and social engagement metrics—matching conversion events to campaign performance, translating user cohorts into targetable audiences, and enriching social analytics with product usage context. No manual field mapping or transformation logic required.
faster than exporting Heap segments and uploading to social platforms manually
Redbird can pull from Heap and Sprout Social simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Sprout Social.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Sprout Social, or from Sprout Social back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any product behavior event in Heap or social engagement milestone in Sprout Social—Redbird handles the rest.
Fires when a user successfully moves through a defined funnel in Heap.
Triggers when users enter or exit a Heap segment based on their interactions.
Fires when users from specific traffic sources abandon key product flows.
Build a new behavioral cohort in Heap using data from other systems.
Push filtered Heap interaction data to other platforms or data stores.
Enrich Heap user profiles with metadata from connected tools.
Fires when social campaigns hit engagement, reach, or conversion benchmarks.
Triggers when scheduled content goes live across social channels.
Fires when comments, shares, or mentions exceed normal activity levels.
Add or remove users from Sprout Social targeting audiences programmatically.
Build Sprout Social reports enriched with data from other platforms.
Apply labels or custom fields to social campaigns based on external outcomes.
Sync Heap product analytics with Sprout Social campaigns in minutes. Show real product ROI from social efforts and target users based on how they actually behave.