Sync digital user behavior with retail sales performance automatically. Stop manually exporting interaction data and combining it with market trends in spreadsheets. Redbird AI connects Heap's behavioral insights with SPINS retail data so CPG teams can correlate digital engagement with in-store performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append Heap user interaction data to SPINS retail performance reports by matching product SKUs and time periods. Surface which digital touchpoints correlate with higher in-store velocity. Build a unified view of online research behavior and offline purchase patterns.
When SPINS detects new retail doors or distribution expansion, automatically trigger Heap segment analysis for users in those geographic markets. Compare digital engagement patterns before and after retail availability. Identify whether awareness campaigns translated to discoverable product flows.
Push Heap's where-to-buy funnel completion rates, store locator usage, and product detail page engagement into SPINS retail analytics. Correlate digital product discovery with retail account performance. Automatically update cross-channel performance views weekly.
Automatically combine Heap behavioral segments with SPINS sales velocity by retailer and region. Identify which digital touchpoints precede retail sales lift. Deliver formatted reports showing digital-to-retail attribution without manual data joins.
When SPINS shows a new SKU reaching distribution thresholds, automatically create Heap user cohorts for visitors who engaged with that product digitally. Measure how digital interaction timing relates to retail adoption curves. Track whether early digital engagers match geographic rollout patterns.
When SPINS detects significant market share shifts in specific categories or retailers, trigger Heap analysis of user journeys for those product lines. Automatically flag behavioral changes in product research patterns. Connect competitive retail dynamics with digital engagement trends.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and SPINS with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird's AI understands both Heap's auto-captured event schemas and SPINS retail data structures, so you can connect digital behavior with physical shelf performance without custom ETL.
Redbird automatically maps Heap's user interaction events, session properties, and behavioral segments to SPINS product hierarchies, retail account structures, and market geographies. The AI understands how to join behavioral cohorts with SKU-level sales data, match time periods across digital and retail reporting cycles, and align Heap's user properties with SPINS demographic and channel segmentation. No need to manually define field mappings between interaction timestamps and scan data periods.
faster than exporting Heap sessions and manually joining with SPINS retail reports
Redbird can pull from Heap and SPINS simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or SPINS.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into SPINS, or from SPINS back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Heap user interaction or SPINS retail data update, then take action across your entire CPG analytics stack.
Fires when a user successfully completes the store locator or retailer search flow in Heap.
Triggers when a product detail page accumulates specific interaction patterns or view duration.
Fires when Heap identifies significant abandonment at specific steps in product research journeys.
Build new user segments in Heap based on retail performance criteria from SPINS data.
Append SPINS geographic market and retailer availability properties to Heap user sessions.
Enrich Heap user profiles with propensity scores derived from SPINS category and brand affinity data.
Fires when SPINS identifies a product reaching new stores, chains, or geographic markets.
Triggers when SPINS detects significant category or brand share shifts in specific channels.
Fires when SPINS sales velocity data shows unexpected acceleration or deceleration patterns.
Write Heap digital engagement metrics into SPINS-structured datasets for unified reporting.
Append Heap interaction data, funnel performance, and engagement scores to SPINS product records.
Generate formatted reports combining SPINS retail data with Heap behavioral insights by product and market.
Sync Heap user behavior with SPINS retail performance automatically. Stop manually bridging digital and physical commerce data—let Redbird AI handle the integration so your team can focus on insights that drive shelf performance.