Sync behavioral data from Heap directly into Salesforce Marketing Cloud to power personalized campaigns. Stop manually exporting user segments and CSV uploads. Redbird AI automates the flow from product analytics to marketing execution.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When users match criteria in Heap—like feature adoption or engagement milestones—Redbird creates or updates data extensions in Marketing Cloud with enriched behavioral attributes. No more weekly CSV exports to keep audiences fresh.
Launch email sequences, SMS campaigns, or multi-channel journeys when specific user behaviors occur in Heap—like abandoning a cart, completing onboarding, or hitting usage thresholds. Real-time product signals drive timely marketing.
Append behavioral context from Heap—last active date, feature usage counts, conversion funnel stage—directly to subscriber records in Marketing Cloud. Marketers can personalize content based on actual product behavior, not just demographics.
Push email opens, clicks, and journey completions from Marketing Cloud back into Heap as custom events. Product teams can analyze how marketing campaigns influence in-app behavior and build retroactive segments.
When Heap identifies behavioral cohorts—like power users at risk of churn or trial users showing buying signals—Redbird notifies marketing teams and stages data for immediate campaign activation in Marketing Cloud.
Combine campaign metrics from Marketing Cloud with downstream product engagement and conversion data from Heap. Redbird builds unified reports showing which campaigns drive actual product usage, not just opens and clicks.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Heap's event schema and behavioral data model alongside Marketing Cloud's subscriber attributes, data extensions, and journey entry sources—no custom mapping required.
Redbird maps Heap events, user properties, and session data to Marketing Cloud data extensions, subscriber attributes, and journey entry sources automatically. The platform understands conversion funnel stages, behavioral cohorts, and interaction timestamps from Heap, then structures them for Marketing Cloud's contact model and journey triggers. When schemas change—new event properties in Heap or custom attributes in Marketing Cloud—Redbird adapts without breaking workflows.
faster audience activation from behavioral insights
Redbird can pull from Heap and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any behavioral event in Heap or campaign activity in Salesforce Marketing Cloud.
Fire when behavioral criteria are met—like power users, at-risk accounts, or feature adopters.
Trigger on custom events like checkout started, onboarding completed, or premium feature accessed.
Activate when session count, time in product, or engagement score crosses defined levels.
Add users to Marketing Cloud data extensions with enriched behavioral attributes from Heap.
Generate Heap segments based on combined behavioral and campaign engagement criteria.
Append last active date, session counts, or feature usage data to Heap user profiles.
Fire when contacts begin, complete, or exit multi-channel marketing journeys.
Trigger on specific email engagement events to sync campaign response data.
Activate when mobile message milestones occur in Marketing Cloud campaigns.
Enrich contact records with behavioral data, product usage, or conversion stage from Heap.
Add users to marketing journeys based on real-time product behavior tracked in Heap.
Refresh targetable audiences in Marketing Cloud with latest segment membership from Heap.
Stop manually syncing behavioral data between product analytics and marketing campaigns. Redbird connects Heap and Salesforce Marketing Cloud so your teams can act on insights in real time.