Sync user interaction data from Heap directly into Pluto's streaming analytics to power audience targeting and content decisions. Stop manually exporting behavioral segments or reconciling web engagement with viewing data across disconnected platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push user segments built from product interaction data in Heap to Pluto's advertising platform. Target streaming ads based on web behavior patterns, creating unified cross-platform audience strategies without manual CSV uploads or audience rebuilds.
Send streaming watch events and content engagement from Pluto back into Heap as custom events. Analyze complete user journeys that span web interactions and streaming behavior, identifying how product usage correlates with content consumption.
Use funnel stage and product engagement signals from Heap to dynamically adjust content recommendations in Pluto. Serve educational or promotional content to users based on where they are in the product adoption journey, measured by actual interaction patterns.
Monitor when user cohorts identified as high-value in Heap experience declining viewership metrics in Pluto. Automatically notify product and content teams to investigate potential churn signals or content gaps before revenue impact materializes.
Automatically compile cross-platform analytics reports that merge product usage patterns from Heap with streaming consumption data from Pluto. Surface insights about how different user behaviors correlate with content preferences and viewing habits across the ecosystem.
Capture snapshots of streaming ad campaign results from Pluto with the corresponding Heap segment criteria and interaction patterns. Maintain historical record of which behavioral profiles drove the strongest streaming monetization outcomes over time.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Heap and Pluto with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Heap's auto-captured event schemas and Pluto's streaming analytics structures, translating between product interaction models and viewership metrics without custom mappings.
Redbird maps Heap's interaction event properties, user properties, and retroactive segment definitions to Pluto's audience profiles, viewership events, and ad targeting parameters. The platform automatically handles schema differences between clickstream behavioral data and streaming consumption patterns, translating conversion funnel stages into content engagement contexts. When Heap captures a new user property or event type, Redbird identifies relevant Pluto fields without manual configuration.
faster than exporting Heap segments and manually uploading audiences to streaming platforms
Redbird can pull from Heap and Pluto simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Pluto.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Heap into Pluto, or from Pluto back into Heap. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any user interaction in Heap or streaming event in Pluto, then take action across both platforms.
Fires when a behavioral segment is defined or updated in Heap based on interaction patterns.
Triggers when users abandon a defined funnel at a specific step based on event sequences.
Activates when a user crosses a defined threshold for session count, feature usage, or engagement score.
Send external data back to Heap as a custom event tied to user sessions and profiles.
Enrich Heap user profiles with attributes from external systems like streaming behavior or preferences.
Push a defined Heap behavioral segment to a connected data warehouse for cross-system analysis.
Fires when a user finishes watching content on Pluto, capturing duration and completion metrics.
Triggers when a user or cohort reaches a defined number of ad exposures within a timeframe.
Activates when viewership metrics for a channel or content category decline below defined thresholds.
Modify ad targeting or content recommendation rules in Pluto based on external behavioral signals.
Create custom viewership events in Pluto's analytics tied to external triggers or user actions.
Update viewer profiles in Pluto with enrichment data from product analytics or CRM systems.
Connect Heap and Pluto to unify product interaction data with streaming analytics, enabling cross-platform audience insights and automated targeting workflows that span web and TV experiences.