Connect Heap and Intercom with AI

Sync behavioral insights from Heap directly into Intercom to power smarter support and messaging. Stop manually exporting user segments, copying analytics into tickets, or switching between tools to understand customer context.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Intercom conversations with Heap behavioral data automatically

Surface user journey context, feature adoption metrics, and recent product interactions directly in Intercom support tickets. Support teams see exactly what users did before reaching out, eliminating back-and-forth questions and reducing resolution time.

Trigger targeted Intercom messages based on Heap conversion funnel drop-off

Automatically start in-app messaging or chatbot flows when Heap detects users abandoning key funnels. Proactively offer help at friction points, turning drop-offs into engagement opportunities without manual intervention.

Sync Heap user segments to Intercom for behavioral-based outreach campaigns

Push dynamically updating user segments built from Heap interaction data into Intercom as contact attributes or lists. Run onboarding flows, feature announcements, or re-engagement campaigns based on actual product behavior, not just profile data.

Create Heap events from Intercom conversation milestones for complete analytics

Track support interactions, chatbot engagements, and help center searches as events in Heap's behavioral dataset. Analyze how customer support correlates with product usage, retention, and conversion in unified dashboards.

Alert support teams in Intercom when high-value users hit friction points

Monitor Heap for error states, repeated clicks, or abandon behaviors from priority accounts and automatically create Intercom tasks or conversations. Proactive outreach happens in real-time, preventing churn before users complain.

Route Intercom tickets based on user behavior patterns from Heap

Automatically tag, prioritize, or assign conversations using contextual data from Heap about user journey stage, feature usage intensity, or past friction. Support workflows adapt to behavioral signals, not just ticket content.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Heap and Intercom with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Heap's auto-captured event schemas and Intercom's contact attributes, conversation metadata, and messaging triggers to orchestrate behavioral-driven customer engagement.

AI that reads behavioral data and messaging context together

Redbird maps Heap's event properties, user properties, and session data to Intercom's contact fields, conversation tags, and message targeting rules. The AI automatically structures behavioral segments, identifies relevant interaction patterns, and translates product usage signals into actionable customer context. It handles schema differences between retroactive analytics events and real-time messaging triggers, ensuring behavioral insights flow seamlessly into support and engagement workflows.

Event property mapping
Behavioral segment sync
Conversation enrichment
Journey-based triggers
10×

faster than exporting CSVs, manually tagging contacts, and copying context between systems

No custom scripts, middleware tools, or manual data entry required

Auto-generated reports

Redbird can pull from Heap and Intercom simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Heap or Intercom.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Heap into Intercom, or from Intercom back into Heap. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any user behavior in Heap or customer interaction in Intercom, then take action across both platforms instantly.

Heap
Triggers & Actions
Trigger

User enters or exits behavioral segment

Fires when a user qualifies for or leaves a defined segment based on interaction patterns.

Trigger

Conversion funnel drop-off detected

Triggers when users abandon a defined funnel at specific steps or thresholds.

Trigger

Specific event or interaction captured

Activates when Heap records a particular click, page view, form submission, or custom event.

Action

Create or update user property in Heap

Write custom user attributes back to Heap for segmentation and analysis.

Action

Send event data to Heap retroactively

Push external events or interactions into Heap's event stream for unified behavioral analysis.

Action

Query Heap data for user journey context

Retrieve specific event sequences, session details, or behavioral metrics on demand.

Intercom
Triggers & Actions
Trigger

New conversation started or assigned

Fires when a user initiates a support conversation or when a ticket is routed to a team.

Trigger

Conversation tagged or status changed

Triggers when conversations are categorized, closed, snoozed, or moved through workflow states.

Trigger

User completes or dismisses message campaign

Activates when recipients interact with in-app messages, emails, or chatbot flows.

Action

Update contact attributes or segments

Write behavioral data, journey stage, or custom fields to user profiles in Intercom.

Action

Send targeted in-app message or email

Trigger personalized messaging campaigns based on external behavioral signals.

Action

Create or update conversation with context

Start support tickets automatically or add notes with product usage details to existing threads.

Heap
+
Intercom

Ready to connect your stack?

Sync Heap behavioral insights with Intercom messaging in minutes. Redbird AI handles the integration so your teams get real-time context without manual data work.

Get started → Book a demo