Connect Google Sheets and
Semrush with AI

Sync Google Sheets with Semrush to automate SEO reporting and competitive analysis workflows. Stop manually exporting keyword rankings, backlink data, and traffic metrics—Redbird AI keeps your marketing dashboards current without the spreadsheet gymnastics.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-sync keyword ranking data to live SEO performance dashboards

Pull daily keyword position tracking from Semrush directly into Google Sheets templates. Redbird updates your performance dashboards automatically, calculating rank changes, opportunity scores, and trend arrows without manual CSV downloads. Marketing teams see current rankings every morning without touching Semrush.

Build weekly competitive intelligence reports from domain analysis data

Extract competitor traffic estimates, top keywords, and backlink counts from Semrush on a schedule. Redbird formats the data into client-ready Google Sheets reports with week-over-week comparisons and anomaly highlighting. Account managers distribute competitive insights without logging into Semrush.

Alert SEO teams when keyword positions drop below target thresholds

Monitor position tracking data from Semrush and trigger notifications when priority keywords fall out of target ranges. Redbird writes declining keywords to a Google Sheets queue with context on search volume and difficulty, so teams can prioritize recovery efforts immediately.

Enrich content calendars with keyword research and search volume data

Take content topic lists from Google Sheets and enrich each row with Semrush keyword metrics—search volume, difficulty, CPC, and SERP features. Redbird returns the data formatted and ready for editorial planning, eliminating manual keyword lookups for every content brief.

Archive historical site audit scores and technical SEO health metrics

Export site audit results from Semrush to Google Sheets on a monthly cadence, creating a historical record of SEO health scores, crawl errors, and Core Web Vitals. Redbird maintains a time-series database that shows improvement trends and flags recurring technical issues.

Automate backlink monitoring and outreach tracking for link building campaigns

Sync new backlinks detected by Semrush into Google Sheets outreach trackers, matching them against your link building pipeline. Redbird updates acquisition status, anchor text, and domain authority automatically, giving PR teams visibility into which placements converted without cross-referencing systems.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Google Sheets and Semrush with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Semrush's marketing analytics schema and Google Sheets' collaborative data model, so you can automate SEO workflows without brittle scripts or manual reformatting.

AI that speaks SEO metrics and spreadsheet logic

Redbird parses Semrush's nested JSON responses—keyword difficulty arrays, position tracking histories, domain overview objects—and maps them intelligently to Google Sheets ranges and formulas. The platform understands which Semrush metrics belong together, how to handle time-series ranking data across date columns, and when to preserve formula references versus overwrite values. You describe the SEO report you need in plain language, and Redbird structures the Sheet with proper headers, conditional formatting for rank changes, and calculated fields for trends.

Keyword position arrays to ranked columns
Domain metrics to dashboard templates
Backlink datasets with deduplication
Site audit scores with historical trends
10×

faster than building SEO reports with manual Semrush exports and VLOOKUP formulas

No CSV downloads, no copy-pasting metrics between tabs, no broken formula references when columns shift

Auto-generated reports

Redbird can pull from Google Sheets and Semrush simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Sheets or Semrush.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Google Sheets into Semrush, or from Semrush back into Google Sheets. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from spreadsheet updates or SEO data changes—Redbird connects every event across Google Sheets and Semrush.

Google Sheets
Triggers & Actions
Trigger

New row added to sheet

Trigger when a new row appears in a specified Google Sheets worksheet or range.

Trigger

Cell value updated

Trigger when a specific cell or column value changes in your spreadsheet.

Trigger

Spreadsheet shared with new user

Trigger when sharing permissions change or new collaborators gain access.

Action

Append rows to sheet

Add new rows to a Google Sheets worksheet with formatted data from Semrush.

Action

Update specific cells

Overwrite targeted cells or ranges with current SEO metrics and calculations.

Action

Create new sheet in workbook

Generate a new worksheet tab with headers and structure for incoming marketing data.

Semrush
Triggers & Actions
Trigger

Keyword ranking change detected

Trigger when tracked keyword positions move up or down in search results.

Trigger

New backlink discovered

Trigger when Semrush detects a new referring domain or backlink to your site.

Trigger

Site audit completed

Trigger when a scheduled site crawl finishes and new SEO health data is available.

Action

Get keyword metrics

Retrieve search volume, difficulty, CPC, and trend data for specified keywords.

Action

Run domain overview analysis

Pull traffic estimates, authority scores, and top keywords for any domain.

Action

Export position tracking data

Extract current and historical keyword rankings for tracked campaigns.

Google Sheets
+
Semrush

Ready to connect your stack?

Sync Google Sheets with Semrush and automate the SEO reporting workflows that keep your team stuck in exports and pivot tables. Redbird AI connects your marketing stack so data flows where teams need it.

Get started → Book a demo