Connect Google Sheets and
HubSpot with AI

Sync Google Sheets with HubSpot to automate CRM updates, pipeline reporting, and contact enrichment. Stop manually exporting deal data, copying contact lists, or rebuilding sales reports from scratch every week.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync bulk contact uploads from Google Sheets directly into HubSpot CRM

Import contact lists, event attendees, or lead sources from Google Sheets into HubSpot with field mapping and deduplication. Redbird matches columns to HubSpot properties, handles custom fields, and updates existing records automatically.

Export HubSpot deal pipeline data to Google Sheets for custom reporting

Pull deal stage, close date, revenue, and owner data from HubSpot into Google Sheets for executive dashboards or cross-functional reports. Updates run on schedule so your spreadsheet always reflects the current pipeline.

Enrich HubSpot contacts with external data maintained in Google Sheets

Keep a master spreadsheet of account tiers, territory assignments, or product usage data and push updates to matching HubSpot contacts. Redbird matches on email or company domain and updates the right CRM properties.

Archive closed-lost deals from HubSpot to Google Sheets for analysis

Automatically log closed-lost deals with reason codes, competitor info, and deal history to a Google Sheet. Build a longitudinal dataset for competitive analysis and loss pattern identification without manual exports.

Update HubSpot deal properties from financial planning sheets

When finance or operations updates target close dates, deal amounts, or forecast categories in Google Sheets, sync those changes back to the corresponding HubSpot deals. Keeps CRM aligned with your source-of-truth spreadsheet.

Alert sales ops when Google Sheets lead scores trigger HubSpot workflow updates

Run custom lead scoring or account prioritization logic in Google Sheets, then automatically update HubSpot lifecycle stages or assign leads to owners. Trigger HubSpot workflows based on spreadsheet calculations that go beyond native scoring.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Google Sheets and HubSpot with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both HubSpot's CRM structure and Google Sheets' flexibility, bridging the gap between your operational spreadsheets and your sales platform.

AI that speaks HubSpot properties and Google Sheets columns

Redbird maps your Google Sheets columns to HubSpot contact, company, and deal properties automatically—matching field types, handling custom properties, and resolving differences in date formats or picklist values. It recognizes when a spreadsheet column called 'Company Name' should map to HubSpot's company domain, and when 'Lead Source' needs to match a specific dropdown option. No manual field mapping or transformation logic required.

Contact property mapping
Deal stage synchronization
Custom field detection
Deduplication by email
10×

faster than CSV exports and manual HubSpot imports

No downloading files, reformatting columns, or mapping fields in the HubSpot import wizard

Auto-generated reports

Redbird can pull from Google Sheets and HubSpot simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Sheets or HubSpot.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Google Sheets into HubSpot, or from HubSpot back into Google Sheets. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from spreadsheet updates or CRM events, and take action in either system with full context.

Google Sheets
Triggers & Actions
Trigger

Row added to sheet

Trigger when a new row appears in a specified Google Sheet or tab.

Trigger

Cell value updated

Trigger when specific cells or columns change in your spreadsheet.

Trigger

Sheet matches filter condition

Trigger when rows meet criteria like status changes or threshold values.

Action

Append row to sheet

Add new rows with data from HubSpot to a specified Google Sheet.

Action

Update existing row

Find and update rows in Google Sheets based on matching criteria.

Action

Create new sheet with data

Generate a new tab or spreadsheet populated with filtered HubSpot records.

HubSpot
Triggers & Actions
Trigger

Contact created or updated

Trigger when contacts are added to HubSpot or when key properties change.

Trigger

Deal stage changed

Trigger when a deal moves between pipeline stages or closes.

Trigger

Form submission received

Trigger when a HubSpot form is submitted with new lead information.

Action

Create or update contact

Add new contacts to HubSpot or update existing records by email.

Action

Update deal properties

Modify deal amount, close date, stage, or custom fields on existing deals.

Action

Add contact to list

Assign HubSpot contacts to static or active lists for segmentation.

Google Sheets
+
HubSpot

Ready to connect your stack?

Stop exporting CSVs and manually importing data between Google Sheets and HubSpot. Let Redbird sync your spreadsheets and CRM automatically.

Get started → Book a demo