Sync web analytics with CTV streaming data automatically. Redbird AI connects Google Analytics (GA4) and Xumo so you can unify digital and streaming metrics, track cross-platform attribution, and analyze viewer journeys without exporting CSVs or building custom integrations.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push Xumo viewership sessions and engagement events into GA4 as custom events. Track how web visitors convert to CTV viewers, measure cross-device journeys, and build unified audience segments that span digital and streaming touchpoints.
Flow conversion data from GA4 into Xumo's analytics layer to close the attribution loop. Identify which streaming content drives web conversions, optimize ad placements based on downstream behavior, and prove CTV ROI with web conversion data.
Automatically merge GA4 traffic data with Xumo viewership metrics into comprehensive cross-platform reports. Track total reach across web and CTV, compare engagement patterns, and eliminate manual spreadsheet consolidation.
Monitor when Xumo streaming audiences exhibit specific GA4 website behaviors like repeat visits or content consumption. Trigger notifications to content and programming teams to inform content strategy and cross-promotion opportunities.
Consolidate Xumo streaming analytics with GA4 marketing data into long-term storage. Maintain unified historical records of cross-platform campaigns, build year-over-year comparisons, and ensure streaming data persists beyond platform retention limits.
Append Xumo streaming behavior—content genres watched, viewing frequency, session duration—to corresponding GA4 user records. Build richer audience segments, personalize web experiences based on CTV preferences, and improve targeting across both platforms.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Analytics (GA4) and Xumo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI natively understands GA4's event-based measurement model and Xumo's streaming analytics schema, so you can sync CTV and web data without custom mapping or engineering work.
Redbird automatically maps GA4 event parameters, user properties, and conversion schemas to Xumo's viewership metrics, content identifiers, and audience engagement data. Our AI handles schema differences between event-based web tracking and session-based streaming analytics, matches users across platforms using intelligent probabilistic linking, and transforms streaming sessions into GA4-compatible events. No need to manually define field mappings or write transformation logic.
faster than building custom ETL pipelines to sync GA4 and Xumo data
Redbird can pull from Google Analytics (GA4) and Xumo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Xumo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Analytics (GA4) into Xumo, or from Xumo back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any GA4 event or Xumo streaming activity—Redbird monitors both platforms and executes workflows in real time.
Fires when a specific conversion event is logged in GA4, such as purchase, sign_up, or custom goal completions.
Triggers when a specific channel or campaign source exceeds defined session or user volume thresholds in GA4.
Activates when a GA4 user property changes, indicating segment membership, lifecycle stage, or behavioral classification updates.
Push a new custom event into GA4 with specified parameters, user identifiers, and measurement protocol formatting.
Modify or append user-scoped properties in GA4 to enrich profiles with external data or streaming behavior.
Record a conversion event in GA4 with associated revenue, currency, and transaction parameters for attribution tracking.
Fires when a user begins streaming content on Xumo, capturing content ID, device type, and session start timestamp.
Triggers when viewers reach specific watch-time thresholds or complete episodes on Xumo's platform.
Activates when an advertisement is served during Xumo streaming, including creative ID, placement, and viewer context.
Apply custom attributes or audience flags to Xumo viewer profiles based on external behavior or GA4 activity.
Modify content tags, performance metrics, or categorization within Xumo's content management layer.
Generate and retrieve viewership analytics for specific content, time periods, or audience segments from Xumo.
Stop manually reconciling web analytics and CTV streaming data. Redbird AI connects Google Analytics (GA4) and Xumo so you can automate cross-platform attribution and unify your measurement stack.