Automatically sync workforce data from ADP into Google Analytics (GA4) to enrich user analytics with employee attributes, track internal traffic patterns, and measure the impact of headcount changes on product engagement. Stop manually cross-referencing HR exports with analytics dashboards or building custom ETL pipelines to connect people data with behavioral insights.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match GA4 users to ADP employee records and append department, job title, location, and tenure as custom dimensions. Enable segmentation of internal vs. external traffic and analyze product usage by employee cohort without manual data joins.
Push daily or weekly snapshots of active employee counts, new hires, and terminations from ADP into GA4 as custom metrics. Correlate workforce changes with product engagement trends, support ticket volumes, or internal tool adoption rates directly in your analytics reports.
Identify sessions originating from company IP ranges or authenticated employee accounts, then enrich them with ADP cost center, office location, and organizational hierarchy. Measure which departments drive the most internal product usage and optimize rollout strategies accordingly.
When GA4 captures a custom onboarding completion event, automatically pull the latest employee profile from ADP to update user properties and ensure analytics reflect current role, manager, and team assignments. Keep employee context synchronized across analytics and HR systems in real time.
Automatically join ADP employee tenure and department data with GA4 engagement events to produce reports showing which employee segments adopt new features fastest. Identify training gaps and tailor internal communications based on role-specific usage patterns.
Monitor GA4 for authenticated sessions from new hires added to ADP in the past 30 days. If no activity is detected within a week, trigger an alert to HR or IT to verify account provisioning and proactively address onboarding blockers.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize ADP and Google Analytics (GA4) with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI natively understands ADP's employee records, organizational hierarchies, and time tracking structures alongside GA4's event streams, user properties, and custom dimensions—no schema mapping or middleware required.
Redbird parses ADP's worker files, position hierarchies, and compensation structures while simultaneously interpreting GA4's event parameters, user IDs, and measurement protocol schemas. The platform automatically identifies matching keys like email addresses or employee IDs, resolves data type mismatches between payroll exports and analytics dimensions, and handles the nuances of syncing point-in-time HR snapshots with continuous event streams. You get clean, contextualized data flowing between systems without writing transformation logic.
faster than building custom scripts to join ADP exports with GA4 BigQuery exports
Redbird can pull from ADP and Google Analytics (GA4) simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either ADP or Google Analytics (GA4).
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from ADP into Google Analytics (GA4), or from Google Analytics (GA4) back into ADP. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any employee change in ADP or any behavioral event in GA4—Redbird handles the rest.
Fires when an employee record is created with an active status and start date.
Triggers on status updates like terminated, on leave, or returned from leave.
Detects when an employee's job title, department, or cost center is updated.
Pull current employee details including position, location, manager, and hire date.
Generate a point-in-time count of active employees segmented by department or location.
Search ADP by email domain, department, or date range to retrieve filtered employee lists.
Fires when a custom onboarding_complete event is logged for an authenticated user.
Triggers when GA4 detects a session originating from a specified internal IP address block.
Fires when a specified user ID has zero sessions or events within a defined lookback window.
Write or update a user-scoped custom dimension like department, role, or tenure_months.
Push aggregated values like daily headcount or cost center totals as custom metrics.
Append event parameters to existing GA4 events with enriched employee context from ADP.
Join ADP workforce data with Google Analytics (GA4) behavioral insights in minutes. Redbird AI handles the schema mapping, data transformation, and ongoing sync—so your team can focus on analysis, not plumbing.