Sync Amazon Ads campaign performance directly into GA4 for unified attribution and customer journey analysis. Stop manually exporting CSV files, reconciling ad spend across platforms, and building fragmented reports in spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push Sponsored Products and Sponsored Brands metrics into GA4 as structured events with campaign, ASIN, and spend dimensions. Track Amazon advertising alongside your other digital channels in a single attribution model. Eliminate manual uploads and ensure real-time visibility into omnichannel performance.
Match Amazon ad clicks to downstream conversions tracked in GA4 by syncing attribution windows and order IDs. Layer ACOS, ROAS, and ad spend onto your GA4 commerce events for complete cost-per-acquisition visibility. Enable marketers to understand true profitability across Amazon and off-Amazon traffic.
Monitor GA4 for conversion rate changes, user engagement drops, or traffic anomalies and automatically adjust Amazon campaign bids in response. React to site-wide performance trends without switching between platforms. Keep Amazon ad spend aligned with actual customer behavior patterns.
Automatically build reports that merge Amazon advertising data with GA4 web analytics—match ad impressions to site sessions, clicks to pageviews, and orders to conversion paths. Deliver cross-platform dashboards to stakeholders without manual pivoting or VLOOKUP formulas. Surface the true customer journey from ad exposure to purchase.
Set up intelligent monitoring that compares Amazon advertising efficiency against landing page or site-wide conversion performance in GA4. Get notified when discrepancies suggest attribution issues, inventory problems, or campaign targeting misalignment. Catch profit-draining trends before they compound.
Export high-intent audience definitions and behavioral cohorts from GA4 to guide Amazon keyword selection, product targeting, and campaign structure. Use on-site engagement patterns to optimize which ASINs get ad spend and how campaigns are organized. Bridge the gap between what customers do on your site and how you reach them on Amazon.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Amazon Ads and Google Analytics (GA4) with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Amazon Ads campaign structures and GA4's event-based data model, so you can automate attribution, reporting, and cross-platform analysis without custom code.
Redbird automatically maps Amazon Ads objects—campaigns, ad groups, ASINs, keywords, placement types—to GA4's event parameters, user properties, and custom dimensions. It handles attribution window logic, currency normalization, and metric reconciliation across both systems. When Amazon updates campaign structures or GA4 schema changes, Redbird adapts without breaking your workflows. You get clean, joined datasets ready for analysis—no transformation scripts or schema maintenance required.
faster than exporting Amazon Ads reports and manually uploading cost data into GA4
Redbird can pull from Amazon Ads and Google Analytics (GA4) simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Google Analytics (GA4).
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Amazon Ads into Google Analytics (GA4), or from Google Analytics (GA4) back into Amazon Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Amazon Ads campaign event or GA4 user behavior signal—Redbird handles the rest.
Fires when any campaign's advertising cost of sales exceeds or falls below your target efficiency range.
Triggers when a campaign goes live so you can log it in GA4 or alert your analytics team.
Activates when a campaign hits its daily spend cap, signaling budget constraints or pacing issues.
Adjust keyword or product bids programmatically based on external performance data or rules.
Turn campaigns on or off in response to inventory changes, seasonal shifts, or performance triggers.
Tag campaigns with metadata for tracking experiments, attribution tests, or reporting segments.
Fires when a purchase, signup, or custom conversion event is tracked in GA4.
Triggers when session source/medium shifts significantly, indicating campaign performance changes.
Activates when site engagement metrics fall, signaling potential landing page or UX issues.
Push structured event data into GA4 with campaign, product, and cost parameters for unified tracking.
Enrich user profiles with Amazon ad exposure, click history, or attribution metadata.
Build behavioral segments in GA4 based on Amazon Ads interaction data or campaign performance.
Sync Amazon Ads with Google Analytics (GA4) and automate the reporting and attribution work that's slowing your team down. See how Redbird AI connects your tools in minutes, not weeks.