Connect Google Analytics (GA4) and
Salesloft with AI

Sync website behavior, conversion events, and campaign attribution from GA4 directly into Salesloft account and prospect records. Stop manually exporting CSVs, guessing which accounts are engaging, or running blind outreach without behavioral context.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich Salesloft accounts with GA4 engagement scores and session data

Automatically pull page views, session duration, content downloads, and conversion events from GA4 into Salesloft account records. Surface high-intent behaviors to sales reps before they call or email. Keep engagement context fresh without manual exports.

Trigger Salesloft cadences when GA4 detects high-value conversion events

Start personalized outreach sequences when prospects complete demo requests, pricing page visits, or trial signups tracked in GA4. Automatically add contacts to the right cadence based on conversion type and user journey stage.

Sync Salesloft email opens and clicks back to GA4 as custom events

Send Salesloft engagement data—email opens, link clicks, call outcomes—into GA4 as custom conversion events. Close the attribution loop between sales touches and web behavior. Build unified funnel reports that include outbound activity.

Alert sales reps when target accounts return to site after cadence touchpoints

Monitor GA4 session data for accounts currently in Salesloft cadences. Notify reps in real-time when prospects revisit key pages, view new content, or show re-engagement signals. Time follow-ups based on actual behavioral triggers.

Build weekly pipeline reports combining GA4 attribution and Salesloft activity

Automatically generate reports showing which marketing channels (from GA4) are driving accounts that convert in Salesloft. Correlate campaign source, session count, and content engagement with outreach performance and close rates.

Update GA4 user properties with Salesloft opportunity stage and engagement tier

Push Salesloft pipeline stage, cadence status, and account tier back into GA4 as user-scoped custom dimensions. Segment analytics reports by sales qualification status. Analyze how in-pipeline accounts behave differently on your site.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Google Analytics (GA4) and Salesloft with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands GA4's event-based schema and Salesloft's account and person models, so you can move behavioral data into sales context without custom engineering.

AI that speaks both analytics events and sales engagement

Redbird natively maps GA4 event parameters—session_id, user properties, conversion values, utm parameters—to Salesloft account custom fields, person tags, and cadence triggers. Our AI handles nested event arrays, user_id reconciliation across systems, and timezone normalization between analytics timestamps and sales activity logs. No need to flatten exports, write transformation scripts, or maintain fragile field mappings.

GA4 event parameters → Salesloft custom fields
Session & user_id matching
UTM attribution sync
Conversion event triggers
10×

faster than exporting GA4 audiences to CSV and manually importing to Salesloft

No BigQuery exports, spreadsheet pivots, or weekly import routines

Auto-generated reports

Redbird can pull from Google Analytics (GA4) and Salesloft simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Analytics (GA4) or Salesloft.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Google Analytics (GA4) into Salesloft, or from Salesloft back into Google Analytics (GA4). Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any conversion event in GA4 or engagement signal in Salesloft—and take action in either system instantly.

Google Analytics (GA4)
Triggers & Actions
Trigger

Conversion event fired

Trigger when a specific goal, transaction, or custom conversion event is recorded for a user or session.

Trigger

High-intent page viewed

Trigger when a user visits pricing, demo request, case study, or other pages indicating sales readiness.

Trigger

User property updated

Trigger when a user-scoped custom dimension changes, such as account tier or qualification status synced from CRM.

Action

Create custom event

Send a custom event back into GA4 with parameters from Salesloft, like email_sent or call_completed.

Action

Update user property

Set or modify user-scoped properties in GA4 with sales context like cadence_status or opportunity_stage.

Action

Export audience segment

Pull a filtered audience from GA4 based on behavior, session count, or conversion history for downstream use.

Salesloft
Triggers & Actions
Trigger

Account engagement threshold reached

Trigger when an account crosses a defined engagement score or activity level based on email, call, and meeting touchpoints.

Trigger

Cadence step completed

Trigger when a prospect completes a specific step in a sequence, such as email opened or call logged.

Trigger

Opportunity stage changed

Trigger when a deal moves to a new stage, signaling readiness for behavioral analysis or re-targeting.

Action

Add person to cadence

Automatically enroll a contact into a specific outreach sequence based on GA4 conversion or behavioral trigger.

Action

Update account custom field

Write GA4 engagement metrics—session count, last visit date, conversion events—into Salesloft account records.

Action

Create or update person

Add a new contact or refresh existing person data with behavioral attributes and custom tags from GA4.

Google Analytics (GA4)
+
Salesloft

Ready to connect your stack?

Sync Google Analytics (GA4) and Salesloft in minutes. Stop running sales outreach without behavioral context—let Redbird AI close the loop between web engagement and revenue execution.

Get started → Book a demo