Connect Google Ads and
Tableau with AI

Redbird AI syncs Google Ads campaign data directly into Tableau dashboards automatically. Stop exporting CSVs, rebuilding data extracts, and hunting for the latest performance numbers. Get real-time advertising metrics flowing into visual dashboards your stakeholders actually use.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync daily Google Ads campaign performance into Tableau data sources automatically

Push campaign spend, impressions, clicks, conversions, and ROAS metrics from Google Ads into Tableau extracts on your schedule. Dashboards refresh with current data every morning without manual exports. Stakeholders see yesterday's performance without waiting for analysts to update extracts.

Build automated marketing performance dashboards with cross-channel attribution data

Combine Google Ads conversion data with other marketing sources in Tableau for unified performance views. Redbird handles schema mapping and data transformations so you can compare paid search ROAS against other channels. Marketing leaders get single-source-of-truth dashboards without complex ETL pipelines.

Alert stakeholders when campaign metrics hit thresholds visible in Tableau views

Monitor Google Ads KPIs flowing into Tableau and trigger notifications when spend pacing, conversion rates, or ROAS exceed targets. Teams catch budget overruns or performance drops immediately instead of discovering issues in weekly reviews. Connect dashboard insights to action without manual monitoring.

Archive historical Google Ads performance for long-term trend analysis in Tableau

Capture daily snapshots of campaign metrics beyond Google Ads' standard retention windows. Build year-over-year comparison dashboards and seasonal trend analyses in Tableau with complete historical data. Analysts answer strategic questions without worrying about data retention limits or API lookback restrictions.

Enrich Google Ads data with business context before visualizing in Tableau

Add product categories, margin data, or customer segment labels to Google Ads campaign metrics as they flow into Tableau. Dashboards show not just ROAS but profitability by product line or customer value by acquisition source. Marketing reports align with business goals instead of just advertising metrics.

Sync keyword-level performance data for granular search campaign analysis dashboards

Pull search term reports, keyword metrics, and quality scores from Google Ads into Tableau for deep-dive analyses. Build interactive visualizations showing which keywords drive conversions versus waste budget. PPC teams optimize campaigns based on granular data insights instead of account-level summaries.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Google Ads and Tableau with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Google Ads campaign structures and Tableau data source schemas, so your advertising metrics flow into dashboards without transformation scripts or middleware.

AI that speaks both Google Ads metrics and Tableau data models

Redbird maps Google Ads campaigns, ad groups, keywords, and conversion actions to Tableau extracts and published data sources automatically. The platform handles metric aggregation levels, attribution windows, and dimension relationships so your dashboards reflect accurate campaign performance. When Google Ads schema changes or you restructure campaigns, Redbird adapts the sync logic without breaking your Tableau workbooks. You get reliable data pipelines without maintaining custom connectors or transformation code.

Campaign & ad group hierarchies
Conversion tracking & attribution
Keyword & search term data
Tableau extract & live connections
10×

Faster than building Google Ads to Tableau pipelines with scripts and scheduled exports

No Python ETL scripts, no manual CSV downloads, no Supermetrics subscriptions to manage refreshes

Auto-generated reports

Redbird can pull from Google Ads and Tableau simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Tableau.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Google Ads into Tableau, or from Tableau back into Google Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from campaign changes in Google Ads or data refreshes in Tableau, then take action across your entire stack.

Google Ads
Triggers & Actions
Trigger

Campaign performance threshold reached

Trigger when daily spend, ROAS, conversion rate, or CPA crosses defined thresholds for any campaign or ad group.

Trigger

New conversion action created

Detect when new conversion goals are added to Google Ads accounts for tracking in dashboards.

Trigger

Campaign status changed

Monitor when campaigns are paused, enabled, or ended to update reporting data sources accordingly.

Action

Export campaign metrics to data source

Push selected Google Ads performance data into Tableau extracts or databases on schedule or demand.

Action

Update campaign budgets or bids

Adjust Google Ads campaign budgets or bidding strategies based on performance rules or external signals.

Action

Create custom audience from segment

Build Google Ads remarketing audiences from customer lists or conversion data for targeted campaigns.

Tableau
Triggers & Actions
Trigger

Dashboard view threshold exceeded

Trigger when calculated fields or aggregated metrics in Tableau views cross business-critical thresholds.

Trigger

Data source refresh completed

Detect when Tableau extracts finish refreshing to coordinate downstream reporting or alerting workflows.

Trigger

Workbook published or updated

Monitor when new dashboards are published to Tableau Server or Cloud for documentation or access provisioning.

Action

Refresh extract or data connection

Trigger Tableau data source refreshes on-demand when upstream Google Ads data updates complete.

Action

Update workbook data source connection

Modify Tableau workbook connections to point to updated extracts or databases programmatically.

Action

Export dashboard view to destination

Send rendered Tableau visualizations or underlying data to Slack, email, or cloud storage on schedule.

Google Ads
+
Tableau

Ready to connect your stack?

Sync Google Ads performance data into Tableau dashboards automatically. Stop rebuilding extracts and start delivering insights stakeholders trust.

Get started → Book a demo