Connect Google Ads and
Salesforce Commerce Cloud with AI

Stop manually uploading customer lists, reconciling conversion data across platforms, and building complex attribution reports. Redbird AI automatically syncs Google Ads campaigns with Salesforce Commerce Cloud order data, customer segments, and product performance — keeping your advertising and e-commerce stack in sync in real-time.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Commerce Cloud order data to Google Ads conversion tracking

Automatically push completed orders, revenue, and product details from Salesforce Commerce Cloud to Google Ads as conversion events. Track true ROAS by syncing actual transaction values and order IDs, not just click-through conversions. Update conversion values when orders are modified or refunded.

Build Google Ads customer match audiences from Commerce Cloud segments

Automatically create and update Google Ads customer match lists from Commerce Cloud customer segments like high-value buyers, cart abandoners, or repeat purchasers. Sync email lists, customer IDs, and phone numbers to build remarketing and lookalike audiences. Refresh audience membership as customer behavior changes in your storefront.

Enrich Commerce Cloud customer profiles with Google Ads campaign data

Write first-touch and last-touch campaign attribution back to customer records in Commerce Cloud. Capture UTM parameters, ad group names, keywords, and campaign IDs at order creation. Build unified customer views that show which paid search campaigns drive the highest lifetime value.

Report on product-level ROAS by syncing SKU performance across platforms

Match Google Ads Shopping campaign performance to Commerce Cloud product sales and inventory data. Calculate true product-level ROAS by combining ad spend, impressions, and clicks with actual revenue, margin, and units sold. Identify which products are profitable in paid search and which are burning budget.

Pause Google Ads campaigns when Commerce Cloud products go out of stock

Monitor inventory levels in Commerce Cloud and automatically pause or reduce bids for Google Shopping campaigns when products are low or out of stock. Resume campaigns when inventory is replenished. Prevent wasted ad spend on products customers can't buy.

Alert marketing teams when high-value Commerce Cloud customers click ads

Detect when VIP customers or high lifetime value segments engage with Google Ads campaigns. Trigger notifications to sales or customer success teams when priority accounts are in-market. Use ad engagement as a signal for personalized outreach or special promotions.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Google Ads and Salesforce Commerce Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Google Ads campaign structures and Salesforce Commerce Cloud's order, product, and customer schemas — so your e-commerce and advertising data stay synchronized without custom API code.

AI that speaks Google Ads and Commerce Cloud

Redbird's AI natively understands Google Ads conversion tracking schemas, customer match list formats, campaign hierarchies, and Shopping feed structures. It also knows Commerce Cloud's order objects, product catalogs, customer attributes, inventory levels, and site IDs. You can map campaign attribution to order line items, sync customer segments to audience lists, and reconcile SKU performance across platforms — all without writing transformation logic or maintaining brittle field mappings.

Conversion event mapping
Customer match list formatting
Order-to-campaign attribution
SKU-level ROAS calculation
10×

faster than building custom integrations between Google Ads API and Commerce Cloud webhooks

No custom API clients, conversion tracking scripts, or audience export ETL pipelines needed

Auto-generated reports

Redbird can pull from Google Ads and Salesforce Commerce Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Salesforce Commerce Cloud.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Google Ads into Salesforce Commerce Cloud, or from Salesforce Commerce Cloud back into Google Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any event in Google Ads or Salesforce Commerce Cloud — from campaign changes to order completions.

Google Ads
Triggers & Actions
Trigger

Campaign performance threshold crossed

Trigger when a campaign's ROAS, CPA, or conversion rate crosses a defined threshold.

Trigger

New conversion recorded

Trigger when Google Ads tracks a new conversion event from any campaign or ad group.

Trigger

Ad disapproved or campaign paused

Trigger when an ad is disapproved by policy review or a campaign is paused manually or by automated rules.

Action

Update conversion value

Adjust the value of an existing conversion event to reflect actual order revenue or refunds.

Action

Create or update customer match audience

Upload a list of emails, phone numbers, or customer IDs to a customer match audience for remarketing.

Action

Pause or enable campaigns by label

Pause or resume campaigns tagged with specific labels based on external conditions like inventory.

Salesforce Commerce Cloud
Triggers & Actions
Trigger

Order completed

Trigger when a customer completes checkout and an order is created in Commerce Cloud.

Trigger

Product inventory below threshold

Trigger when a product's available inventory falls below a specified level across sites.

Trigger

Customer segment membership changes

Trigger when a customer enters or exits a defined segment like VIP, at-risk, or repeat buyer.

Action

Update customer profile attributes

Write campaign source, UTM parameters, or ad group data to custom attributes on customer profiles.

Action

Create promotion or coupon code

Generate a new promotion code or apply a discount rule for specific customer segments.

Action

Tag order with campaign attribution

Write first-touch or last-touch campaign identifiers to custom order attributes for reporting.

Google Ads
+
Salesforce Commerce Cloud

Ready to connect your stack?

Sync Google Ads campaigns with Salesforce Commerce Cloud customer, order, and product data in minutes. See how Redbird AI automates attribution, audience sync, and performance reporting across your e-commerce advertising stack.

Get started → Book a demo