Redbird AI syncs campaign performance, conversion data, and audience insights between Google Ads and Outreach automatically. Stop manually pulling ad metrics to prioritize outbound lists, or exporting conversion data to measure which campaigns drive pipeline. Let AI route high-intent leads from paid search directly into sales sequences.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When prospects convert on high-value keywords in Google Ads, Redbird identifies the campaign, ad group, and search term, then adds them to the corresponding Outreach sequence based on intent signals. Sales reps work leads while search intent is fresh, with full context on which keywords and ads drove the conversion.
Redbird pushes closed-won deal data and pipeline value from Outreach back into Google Ads as offline conversions with revenue values. Google's bidding algorithms optimize toward actual revenue, not just form fills, improving ROAS across search and display campaigns targeting enterprise buyers.
When prospects engage with Outreach sequences, Redbird appends their Google Ads touchpoint history—campaigns clicked, keywords searched, ad creative viewed, and engagement timestamps. Sales reps see which paid campaigns warmed up each prospect before outbound contact, enabling smarter conversations and better timing.
Redbird monitors daily Google Ads spend and conversion volume against new prospects added to Outreach sequences from paid channels. When spend increases 20%+ but sequence additions lag, ops teams get Slack alerts to investigate lead routing issues or landing page conversion problems before budget is wasted.
Redbird joins Google Ads campaign data with Outreach sequence results to show which campaigns, ad groups, and keywords produce prospects that actually book meetings and progress pipeline. RevOps gets attribution reports showing cost-per-meeting and cost-per-opportunity by paid channel, not just cost-per-click.
Redbird exports prospect lists from Outreach based on sequence engagement, meeting outcomes, or deal stage, then creates or updates Google Ads customer match audiences. Marketing can suppress current prospects from prospecting campaigns, build lookalike audiences from high-value opportunities, or retarget engaged prospects who haven't converted yet.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and Outreach with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Google Ads campaign structures, conversion tracking schemas, and audience segments alongside Outreach's sequence logic, prospect engagement data, and opportunity progression—mapping paid intent signals to sales execution automatically.
Redbird's AI interprets Google Ads campaign hierarchies (account > campaign > ad group > keyword), conversion action schemas, GCLID parameters, and audience list structures. It maps these to Outreach's prospect records, sequence membership, task completion events, and opportunity stage fields—joining paid touchpoints with sales activity across different attribution windows. The AI handles UTM parameter parsing, cross-device conversion tracking, customer match list formatting, and offline conversion value calculations without custom code.
faster than building Google Ads API + Outreach API integrations with custom attribution middleware
Redbird can pull from Google Ads and Outreach simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Outreach.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into Outreach, or from Outreach back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any conversion event in Google Ads or any prospect engagement signal in Outreach—Redbird handles the data sync and enrichment logic.
Triggers when a conversion action fires in Google Ads, capturing campaign, keyword, device, and conversion value data.
Triggers when daily or monthly campaign spend reaches a specified percentage of budget allocation.
Triggers when search query data shows terms matching waste patterns or irrelevant traffic criteria you define.
Sends conversion data back to Google Ads with GCLID, conversion value, and timestamp for bidding optimization.
Adds or removes users from a Google Ads customer match list using email, phone, or address data.
Automatically pauses ad groups that meet cost or performance thresholds without manual intervention.
Triggers when a new prospect is enrolled in any Outreach sequence, capturing sequence name and enrollment source.
Triggers when a prospect books a meeting through Outreach, including meeting type and scheduled time data.
Triggers when a deal progresses to a new stage in Outreach, capturing stage name, value, and close date.
Enrolls a contact into a specified Outreach sequence with custom field values and priority settings.
Writes campaign attribution data, ad engagement metrics, or keyword information to Outreach prospect records.
Generates a follow-up task in Outreach when ad engagement signals indicate high buying intent.
Connect Google Ads and Outreach with Redbird AI to automate lead routing from high-intent campaigns, sync conversion value data for bid optimization, and see which paid campaigns actually drive pipeline—not just clicks.