Sync Google Ads with Nielsen Scarborough to automate audience-informed campaign optimization. Stop manually matching Scarborough audience profiles to ad targeting parameters, exporting campaign data for offline analysis, or rebuilding audiences across systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull Scarborough demographic and psychographic profiles for your target markets and apply insights to Google Ads audience targeting. Redbird maps Scarborough lifestyle segments to corresponding Google affinity and in-market audiences, ensuring campaigns reach consumers based on proven purchase behavior and media habits.
Combine Google Ads campaign metrics with Scarborough local market audience data to understand how paid search and display performance aligns with total market reach. Redbird automatically merges geo-level campaign data with Scarborough DMA and MSA audience profiles, creating unified reports that show paid digital performance in the context of broader media consumption patterns.
Feed Google Ads conversion and engagement metrics back into Scarborough audience analysis to validate targeting hypotheses and refine future media planning. Redbird tracks which Scarborough-informed audience segments drove actual conversions in Google Ads, then updates your market research with performance data to improve next-cycle planning.
When Scarborough identifies high-value consumer segments in specific DMAs, Redbird automatically builds corresponding custom audiences in Google Ads using matching demographic, interest, and behavioral signals. Eliminates manual translation of research insights into executable targeting parameters.
Monitor Google Ads campaign delivery against Scarborough audience size and composition estimates for each market. When actual reach or demographic mix significantly differs from Scarborough projections, Redbird flags the discrepancy for investigation, helping teams identify targeting misalignment or market saturation early.
Maintain historical records linking Google Ads campaign configurations and results to the Scarborough audience profiles that informed them. Redbird structures this data for trend analysis, enabling teams to understand which Scarborough insights consistently translate to strong Google Ads performance across markets and time periods.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Google Ads campaign structures and Nielsen Scarborough audience taxonomies, automatically mapping research insights to executable targeting parameters.
Redbird's AI natively understands Google Ads campaign hierarchies, audience segment IDs, demographic targeting parameters, and geo-level performance metrics. It also parses Nielsen Scarborough's DMA and MSA market definitions, lifestyle clusters, media quintiles, and product purchase propensity scores. The platform automatically translates Scarborough consumer profiles into Google Ads targeting configurations, matches geographic boundaries across both systems, and merges performance data with audience composition metrics without manual data wrangling.
faster research-to-activation vs manual audience building
Redbird can pull from Google Ads and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into Nielsen Scarborough, or from Nielsen Scarborough back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Google Ads or Nielsen Scarborough to keep audience insights and campaign execution aligned.
Trigger when a campaign hits a specific ROAS, CPA, conversion volume, or spend threshold in any market.
Fire when impression share, reach, or demographic composition shifts for targeted audience segments.
Detect when new campaigns or ad groups are launched in specified accounts or for particular geo-targets.
Build new custom intent, affinity, or demographic audiences with specific targeting parameters.
Update location or demographic bid adjustments across campaigns based on external data signals.
Apply audience segments to existing campaigns with observation or targeting settings.
Trigger when Nielsen Scarborough releases updated audience data for specific DMAs or national segments.
Fire when consumer segments meet defined thresholds for product affinity, media consumption, or purchase intent.
Detect when demographic mix or lifestyle segment distribution shifts beyond specified variance in a DMA.
Append Google Ads campaign identifiers or performance labels to corresponding Scarborough segments for tracking.
Pull detailed demographic, psychographic, and media consumption data for specified DMAs or consumer segments.
Retrieve audience composition comparisons across multiple markets or segment intersection analysis.
Connect Google Ads and Nielsen Scarborough to automate audience-informed campaign optimization and close the loop between research insights and paid media performance.