Sync Google Ads campaign data with Mixpanel product analytics automatically. Stop manually exporting CSVs, reconciling conversion events, or losing visibility into which ads drive engaged users. Redbird connects your ad spend to actual product behavior in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Track which ad clicks lead to meaningful product actions like trial starts, feature adoption, or account upgrades. Redbird maps Mixpanel events to Google Ads conversion actions automatically, enabling accurate ROAS measurement beyond landing page clicks. Optimize campaigns based on real product engagement, not just form fills.
Append UTM parameters, campaign names, ad group IDs, and keyword data to Mixpanel user profiles on first touch. Analyze product behavior segmented by acquisition source, compare retention across campaigns, and identify which keywords bring the highest-LTV users. No more missing attribution context when users convert days after clicking.
Combine cost-per-click data from Google Ads with activation rates, feature adoption, and retention cohorts from Mixpanel. Redbird generates unified reports showing true cost-per-activated-user across campaigns. Surface which ad groups drive users who actually stick, not just those who sign up.
Monitor campaigns that generate clicks and conversions but produce users with low 7-day retention or feature engagement. Redbird flags budget inefficiencies before monthly reviews, enabling rapid pause-or-pivot decisions. Stop wasting budget on ads that drive the wrong user profiles.
Push behavioral segments from Mixpanel directly into Google Ads as customer match audiences. Target users who hit specific product milestones, abandoned key features, or match your best retention profiles. Keep audience lists fresh with automated daily syncs based on real product usage patterns.
Capture daily snapshots of campaign metrics, keyword performance, and ad creative data in sync with Mixpanel event streams. Maintain a complete historical record linking ad impressions to downstream product behavior. Support attribution modeling, financial reconciliation, and regulatory requirements with unified data retention.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and Mixpanel with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Google Ads campaign structures and Mixpanel's event-based data model, automatically mapping conversion actions to behavioral events without custom code.
Redbird natively parses Google Ads entities like campaigns, ad groups, keywords, and conversion actions alongside their performance metrics. It maps these to Mixpanel's event properties, user profiles, and custom traits automatically. The AI recognizes UTM parameters, GCLID tracking, and conversion windows, then structures data flows that preserve attribution context. No need to manually define field mappings or write transformation logic for each campaign type.
faster than building custom attribution pipelines with Google Ads API and Mixpanel SDKs
Redbird can pull from Google Ads and Mixpanel simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Mixpanel.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into Mixpanel, or from Mixpanel back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign changes in Google Ads or user behavior in Mixpanel—Redbird handles the rest.
Fires when a campaign hits a specified spend limit or budget percentage within a date range.
Triggers when Google Ads registers a new conversion for specified actions like purchases or sign-ups.
Activates when CTR, CPC, or conversion rate moves above or below defined benchmarks for an ad or ad group.
Programmatically adjust daily or total budget for campaigns based on performance signals from other systems.
Send conversion events with GCLID and conversion time back to Google Ads for attribution and optimization.
Push email lists or user identifiers into Google Ads remarketing audiences for targeted campaign segments.
Fires when a user progresses through defined funnel stages like onboarding completion or feature activation.
Triggers when a user segment's Day 7 or Day 30 retention rate falls under specified benchmarks.
Activates when Mixpanel records specified events like upgrade, cancellation, or high-value feature usage.
Add new users to Mixpanel with initial properties including acquisition source and campaign attribution data.
Append or modify profile attributes like campaign ID, keyword, or ad group for attribution enrichment.
Log events in Mixpanel based on external triggers, such as offline conversions or CRM status changes.
Join teams that sync Google Ads performance with Mixpanel product analytics to optimize campaigns based on real user behavior, not just clicks. Redbird builds the pipeline so you can focus on insights.