Sync Google Ads campaign data, conversion events, and cost metrics directly into Marketo for closed-loop attribution and lead nurturing. Stop manually exporting CSVs, reconciling lead sources, or waiting on reports to understand which campaigns drive pipeline.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append Google Ads click IDs, campaign names, ad group data, and keyword information to Marketo lead records when conversions fire. Build complete attribution models that connect first touch through opportunity without manual UTM reconciliation or spreadsheet merges.
Flow campaign-level cost, impression, click, and conversion data from Google Ads into Marketo custom objects every morning. Enable marketing ops to build ROI reports and dashboards inside Marketo that show true cost-per-lead and cost-per-opportunity by campaign.
Trigger Google Ads conversion tracking when leads hit MQL, SQL, or opportunity stages in Marketo. Train Google's bidding algorithms on downstream quality signals, not just form fills, to optimize for leads that actually convert to pipeline.
Automatically sync Marketo smart lists and engagement segments to Google Ads as Customer Match audiences for retargeting and suppression. Target high-scoring leads with upsell campaigns or exclude existing customers from acquisition ads without manual list exports.
Monitor Google Ads click and interaction data in real-time and trigger Marketo lead score increases when prospects engage with high-intent campaigns. Surface intent signals from paid search directly in your scoring model without custom API development.
Automatically join Google Ads campaign metrics with Marketo opportunity data to produce unified performance reports every Monday. Show true ROAS and pipeline contribution by campaign, ad group, and keyword without waiting on BI team queries or manual data pulls.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Google Ads campaign structures, conversion tracking schemas, and Marketo's lead lifecycle models, custom objects, and attribution frameworks out of the box.
Redbird's AI maps Google Ads GCLID parameters, campaign hierarchies, and conversion actions to Marketo lead fields, program statuses, and custom objects without configuration. The system understands how to match ad click data to form fills, append UTM and campaign metadata to lead records, and structure cost data in Marketo's custom object schema. You get attribution-ready data flows that connect ad impressions to closed-won revenue automatically.
faster than building custom Google Ads API and Marketo REST API integration
Redbird can pull from Google Ads and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into Marketo, or from Marketo back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any Google Ads campaign event or Marketo lead activity and take action across both platforms instantly.
Fires when a conversion action completes in Google Ads from any campaign or ad group.
Triggers when a campaign hits a specified spend or budget percentage threshold.
Fires when click-through rate, conversion rate, or cost metrics deviate from baseline.
Modify conversion values in Google Ads based on downstream lead quality or revenue data.
Push audience lists to Google Ads for retargeting, suppression, or similar audience expansion.
Automatically pause keywords or ad groups when performance metrics fall below thresholds.
Fires when a lead progresses to MQL, SQL, opportunity, or any custom lifecycle status.
Triggers when a lead's status updates in any Marketo program or nurture stream.
Fires when behavioral or demographic scoring pushes a lead above a defined threshold.
Automatically add leads to static or smart lists based on Google Ads campaign interactions.
Write Google Ads campaign metadata, cost data, or performance metrics to lead or custom object fields.
Move leads into different engagement programs based on their Google Ads campaign source or behavior.
Stop losing attribution data between Google Ads and Marketo. Redbird connects your ad platform and marketing automation system so you can measure true campaign ROI and optimize for pipeline, not just clicks.