Sync audiences, track conversions, and automate email follow-ups based on ad engagement—without manual exports or third-party pixels. Redbird AI connects your paid search data to your email campaigns so you can retarget, nurture, and measure performance across channels.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When someone converts on a Google Ads campaign, automatically add them to a targeted Mailchimp automation flow. Tag contacts with campaign source, keyword, and ad group so you can personalize follow-up emails based on what they searched for.
Sync email subscribers who clicked specific campaign links or completed automation sequences back to Google Ads as Customer Match lists. Retarget engaged subscribers with search and display ads, or exclude active customers from acquisition campaigns to reduce wasted spend.
When a Mailchimp contact completes a purchase tracked in your e-commerce integration, log that conversion in Google Ads with revenue, product, and attribution data. Close the loop on email-driven conversions so your ROAS reporting reflects true cross-channel performance.
When a user clicks a Shopping ad but doesn't convert, capture their email if they're an existing contact and trigger a Mailchimp abandoned cart sequence. Include the specific product they viewed and a discount code to recover lost revenue from high-intent traffic.
Automatically remove unsubscribed or bounced email addresses from your Google Ads Customer Match audiences. Keep your retargeting lists clean and compliant while avoiding wasted impressions on disengaged users.
When a new lead enters Mailchimp from a Google Ads campaign, enrich their contact record with campaign name, ad group, keyword, match type, and landing page. Use this data to segment audiences and personalize email content based on original search intent.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and Mailchimp with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands the campaign structures, conversion schemas, and audience formats of both Google Ads and Mailchimp—so you can sync data bidirectionally without writing custom scripts or relying on fragile webhooks.
Redbird parses Google Ads campaign hierarchies, conversion actions, and audience segment definitions alongside Mailchimp tags, merge fields, automation triggers, and list structures. Map ad performance metrics to email engagement data, sync custom audiences with the right match keys, and enrich contact records with UTM parameters and keyword-level attribution—all without hardcoding field mappings or maintaining brittle API scripts.
faster than exporting CSVs and manually uploading Customer Match lists
Redbird can pull from Google Ads and Mailchimp simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Mailchimp.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into Mailchimp, or from Mailchimp back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Google Ads or subscriber activity in Mailchimp—then take action in either system.
Fires when a conversion action is completed in Google Ads, with campaign, keyword, and revenue data.
Triggers when a campaign exceeds or falls below defined metrics like ROAS, CPA, or conversion rate.
Fires when someone submits a Google Ads lead form extension with contact information.
Add or remove email addresses from a Google Ads Customer Match list for retargeting or exclusion.
Send conversion data back to Google Ads with GCLID, revenue, and custom parameters for attribution.
Automatically pause underperforming campaigns or enable new campaigns based on external triggers or schedules.
Fires when a contact is added to a Mailchimp list or audience, with source and signup metadata.
Triggers when a subscriber clicks a specific link or any link in an email campaign.
Fires when a subscriber opts out or their email address hard bounces, signaling list cleanup.
Enroll a subscriber in a specific Mailchimp automation workflow based on ad engagement or conversion.
Enrich a contact record with campaign attribution, keyword data, or custom audience segments from Google Ads.
Unsubscribe or remove a contact from a Mailchimp list to keep audiences clean and compliant.
Stop manually syncing audiences between Google Ads and Mailchimp. Redbird AI automates the data work so you can focus on campaigns that convert.