Sync Google Ads to Klaviyo automatically and power email campaigns with paid search data. Stop manually exporting conversion audiences, reconciling ROAS across channels, or stitching together ad spend and email attribution. Redbird keeps your ad platform and email flows connected in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push conversion audiences from Google Ads into Klaviyo as custom segments. Trigger targeted email flows based on which campaigns, keywords, or products drove the conversion. Keep email nurture in sync with paid acquisition sources without manual list uploads.
Send Klaviyo segments—like repeat purchasers, VIP customers, or high-LTV profiles—directly to Google Ads as Customer Match lists. Suppress existing customers from acquisition campaigns or create lookalike audiences for prospecting. Update audiences automatically as customer behavior changes in Klaviyo.
Flow campaign name, ad group, keyword, and GCLID data from Google Ads conversions into Klaviyo custom properties. Segment email campaigns by acquisition source, personalize content based on search intent, and understand which paid keywords drive the highest email engagement and repeat purchase rates.
Combine Google Ads campaign spend and conversion data with Klaviyo email revenue attribution to calculate true customer LTV and blended channel ROAS. Automatically pull ad metrics and email performance into unified reports. See which paid campaigns generate customers who respond best to email nurture and drive the highest lifetime value.
Send conversion events back to Google Ads when Klaviyo tracks key lifecycle moments—second purchase, subscription renewal, or hitting a revenue threshold. Feed Google's bidding algorithms with downstream conversion signals beyond first purchase. Optimize campaigns for long-term customer value, not just initial transactions.
Monitor Google Ads campaign performance against Klaviyo email revenue metrics in real time. Get notified when paid search ROAS falls below email benchmarks or when specific campaigns underperform relative to email flows targeting the same segments. Shift budget dynamically based on cross-channel performance.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and Klaviyo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Google Ads campaign structures, conversion tracking, and Customer Match formats—plus Klaviyo's event schema, profile properties, and segment logic—so your paid and owned channels stay synchronized without custom code.
Redbird maps Google Ads conversion actions, campaign hierarchies, and offline conversion schemas to Klaviyo's event and profile data models automatically. It understands GCLID tracking parameters, Customer Match list requirements, and how to structure Klaviyo custom properties for segmentation. Whether you're syncing audiences, enriching profiles with UTM data, or reconciling attribution across platforms, Redbird handles format conversion, field mapping, and API rate limits without manual configuration.
faster audience syncs vs manual CSV exports and uploads
Redbird can pull from Google Ads and Klaviyo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Klaviyo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into Klaviyo, or from Klaviyo back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any conversion event in Google Ads or customer behavior in Klaviyo—then take action across your entire marketing stack.
Trigger when Google Ads tracks a conversion from any campaign, ad group, or keyword.
Fire when a campaign's return on ad spend rises above or falls below a defined value.
Detect when a Customer Match audience list is refreshed or membership count changes significantly.
Create or update a Customer Match list with email addresses, phone numbers, or user IDs.
Push offline conversion data back to Google Ads using GCLID for attribution and bid optimization.
Programmatically adjust daily campaign budgets based on performance or external signals.
Trigger when a customer is added to a specific Klaviyo segment, like high-value or repeat purchaser.
Fire when a campaign is delivered or when open rate crosses a threshold for a specific audience.
Detect when Klaviyo records a purchase, including order value, product SKUs, and attribution source.
Add a new profile to Klaviyo or update custom properties like acquisition source or campaign attribution.
Dynamically add contacts to a Klaviyo list or segment based on external events or ad interactions.
Push a custom event to a Klaviyo profile to trigger flows or update engagement tracking.
See how Redbird syncs Google Ads and Klaviyo in minutes—no engineers, no custom scripts. Just AI-powered automation that understands your ad data and email platform out of the box.