Automatically sync conversion events from Heap's behavioral data into Google Ads for smarter bidding. Stop manually exporting user segments or rebuilding audiences across platforms. Let Redbird map interaction data to campaign performance in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When users complete key actions tracked in Heap—signups, feature adoptions, purchases—automatically send those events to Google Ads as conversions. Google's Smart Bidding uses this behavioral data to optimize campaigns toward high-value user actions, not just clicks.
Create customer match lists in Google Ads based on user segments defined in Heap—power users, feature adopters, or users who dropped off at specific funnel steps. Redbird syncs segment membership changes daily, keeping your remarketing audiences current without manual exports.
Flow UTM parameters, campaign names, ad group IDs, and GCLID values from Google Ads into Heap user properties. Analyze product behavior by acquisition source, compare conversion paths for paid search vs. display traffic, and identify which campaigns drive the best long-term engagement.
When a Heap segment of users exhibiting purchase intent behaviors reaches a minimum size, automatically trigger alerts to launch or scale matching Google Ads campaigns. Stop waiting for weekly reviews—respond to behavioral signals as they emerge.
Pull daily campaign metrics—spend, impressions, clicks, conversions by campaign and ad group—into Heap's data warehouse connector. Join ad performance with behavioral interaction data to calculate true customer acquisition costs and lifetime value by channel.
When Heap captures subscription activations or purchase completions, add those users to Google Ads exclusion lists for prospecting campaigns. Reduce wasted spend on users who've already converted while keeping them in retention-focused ad groups.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Google Ads and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Google Ads campaign structures and Heap's event-based behavioral model, automatically mapping interaction patterns to conversion tracking without custom code.
Redbird parses Google Ads campaign hierarchies—accounts, campaigns, ad groups, keywords—and matches them to Heap's auto-captured events and user properties. The AI identifies which Heap events represent valuable conversions, maps them to Google Ads conversion actions with appropriate attribution windows, and handles identity resolution when users interact across sessions. No need to manually configure event mappings or write transformation scripts.
faster than building custom Heap-to-Ads conversion pipelines with GTM and APIs
Redbird can pull from Google Ads and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Google Ads or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Google Ads into Heap, or from Heap back into Google Ads. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign performance changes in Google Ads or behavioral events captured in Heap—Redbird handles the rest.
Trigger when a campaign's conversion rate falls below your target percentage over a defined period.
Detect when an ad group hits its daily spend limit, indicating potential missed opportunities.
Respond when a new conversion goal is added to your Google Ads account for tracking setup.
Add new conversion types to Google Ads or modify attribution settings for existing ones.
Push email lists or user IDs to Google Ads as audiences for remarketing or exclusion.
Automatically stop underperforming campaigns or reallocate budget by pausing specific ad groups.
Fire when a user reaches the end of a defined funnel or triggers a key conversion event in Heap.
Detect when users enter or exit segments based on their interaction patterns and feature usage.
Respond when users perform actions indicating strong intent, like repeated product views or pricing page visits.
Build new behavioral segments in Heap based on event combinations, properties, or funnel completion.
Enrich user profiles with campaign attribution, spend data, or external identifiers from Google Ads.
Add metadata to captured events for enhanced filtering and analysis in Heap's retroactive queries.
Sync Google Ads and Heap in minutes. Stop rebuilding audiences manually and start optimizing campaigns with real behavioral data automatically flowing between platforms.