Connect Gong and PostHog with AI

Redbird AI syncs sales conversation intelligence from Gong directly into PostHog event streams and user profiles. Stop manually bridging the gap between what prospects say on calls and how users actually behave in your product. Close the feedback loop automatically.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Track product feature mentions from sales calls as PostHog events

Automatically send feature requests, competitor comparisons, and pain points discussed in Gong calls to PostHog as custom events. Attach them to user profiles so product teams see what prospects asked about before converting. Correlate sales promises with actual product usage patterns.

Enrich PostHog users with Gong deal stage and sales conversation data

Sync deal health scores, competitor mentions, and objection patterns from Gong into PostHog user properties. Segment product analytics by sales pipeline stage to understand how champions vs. evaluators actually use features. Build cohorts based on what was discussed during the sales cycle.

Alert sales when high-value users hit friction points in PostHog

Monitor PostHog session recordings and conversion funnels for users tied to active Gong deals. Automatically notify account executives in Gong when their prospects experience drop-off, errors, or abandonment. Enable sales to proactively address product concerns before they derail deals.

Sync product usage milestones from PostHog to Gong deal timelines

Push activation events, feature adoption milestones, and usage frequency from PostHog into Gong as deal activity. Give sales teams product engagement context during follow-ups. Surface power users and dormant accounts automatically based on actual behavior data.

Build weekly revenue-to-product feedback reports combining both platforms

Aggregate competitor mentions, objection themes, and feature requests from Gong alongside PostHog adoption funnels and session replay insights. Generate consolidated reports showing what sales is hearing versus what product analytics reveals. Identify gaps between promised features and actual usage.

Automate PostHog feature flag rollouts based on Gong conversation signals

Trigger PostHog feature flags for users whose Gong calls mentioned specific use cases or pain points. Release beta features to prospects who expressed interest during demos. Create dynamic segments that combine sales conversation topics with product behavior for targeted rollouts.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Gong and PostHog with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Gong's conversation intelligence schema and PostHog's event-based analytics model, mapping sales interactions to product telemetry without custom code.

AI that maps sales conversations to product events

Redbird automatically parses Gong call transcripts, topics, trackers, and deal metadata, then structures them as PostHog custom events and user properties. It recognizes Gong's speaker labels, sentiment scores, and keyword trackers, mapping them to PostHog's person profiles and event schemas. The AI handles timestamp alignment, deduplication across calls and recordings, and enrichment of existing PostHog users with sales context—no manual field mapping or transformation scripts required.

Call transcript parsing
Deal stage enrichment
Feature mention tracking
User profile merging
10×

faster than exporting Gong CSVs and writing custom PostHog ingestion scripts

No Python event pipelines or manual transcript tagging

Auto-generated reports

Redbird can pull from Gong and PostHog simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Gong or PostHog.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Gong into PostHog, or from PostHog back into Gong. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Gong call event or PostHog user action, then write back to either platform automatically.

Gong
Triggers & Actions
Trigger

Call recorded and transcribed

Fires when Gong completes transcription of a sales call, demo, or customer meeting.

Trigger

Competitor mentioned in conversation

Triggers when Gong detects a tracked competitor name in call transcript or email thread.

Trigger

Deal stage changed

Activates when a deal progresses or regresses to a new pipeline stage in Gong's CRM sync.

Action

Add custom tracker to call

Create or update a Gong tracker tag on a specific call or meeting recording.

Action

Update deal custom field

Write product usage metrics or PostHog insights into custom fields on Gong deal records.

Action

Create coaching moment

Flag a call snippet or email for manager review based on PostHog product friction signals.

PostHog
Triggers & Actions
Trigger

User completes conversion event

Fires when a tracked user hits a key milestone like signup, activation, or feature adoption in PostHog.

Trigger

Session recording flagged with error

Triggers when PostHog captures a session with console errors, rage clicks, or dead clicks.

Trigger

User enters specific cohort

Activates when a user matches cohort criteria like power user, at-risk, or trial expiring.

Action

Create custom event

Send sales conversation data from Gong as a custom event attached to a PostHog user profile.

Action

Update person properties

Enrich PostHog user profiles with deal stage, competitor context, or objection themes from Gong.

Action

Enable or disable feature flag

Toggle PostHog feature flags for users based on topics discussed or promises made in Gong calls.

Gong
+
PostHog

Ready to connect your stack?

Sync Gong sales intelligence with PostHog product analytics in minutes. Redbird AI handles the schema mapping, transformation logic, and bidirectional sync so your revenue and product teams finally work from the same data.

Get started → Book a demo