Connect Gong and
Mixpanel with AI

Sync sales conversation intelligence directly into product analytics. Stop manually connecting what buyers say on sales calls to how they actually use your product. Redbird automates the flow between revenue data and user behavior insights.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Push deal stage changes to Mixpanel as account-level events

When deals progress or stall in Gong, automatically send stage change events to Mixpanel tied to account IDs. Product teams see which features correlate with pipeline movement without asking sales for CRM exports.

Enrich Mixpanel user profiles with competitor mentions from sales calls

When Gong detects competitor names in sales conversations, push those mentions as user properties in Mixpanel. Understand which prospects considering alternatives actually convert or churn based on product usage patterns.

Alert sales when high-value users hit activation milestones in product

When users tied to open deals complete key product events in Mixpanel, trigger notifications in Gong or connected systems. Sales reps get real-time context on product adoption during active conversations.

Sync feature requests extracted from call transcripts to Mixpanel annotations

Automatically parse Gong call transcripts for feature requests and objections, then push them as annotations in Mixpanel dashboards. Product teams see what prospects ask for alongside actual usage data of similar features.

Create Gong reports on deals where users show low product engagement

When Mixpanel cohorts show declining engagement for accounts in active deals, generate aggregated reports in Gong. RevOps identifies at-risk pipeline based on actual product usage, not just conversation sentiment.

Archive call recordings for accounts that complete onboarding funnels

When users complete onboarding flows tracked in Mixpanel, tag and archive associated Gong calls for customer success handoff. CS teams access the full context of what was promised during sales without digging through recordings.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Gong and Mixpanel with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both conversation intelligence schemas and event-based product analytics, so you can connect what buyers say to what users do without custom development.

AI that speaks both sales intelligence and product analytics

Redbird maps Gong's call metadata, participant lists, trackers, and custom fields to Mixpanel's event streams, user profiles, and group properties automatically. Our AI handles timezone normalization between call timestamps and product events, deduplicates contacts across systems using email and domain matching, and transforms conversation signals into structured properties Mixpanel can segment on. No need to build custom ETL pipelines or maintain fragile API scripts.

Call metadata to event properties
Participant email matching
Deal stage to user traits
Tracker mentions as annotations
10×

faster than exporting Gong data to CSV and manually importing to Mixpanel

No spreadsheet wrangling, schema mapping, or engineering tickets to connect sales conversation context to product behavior

Auto-generated reports

Redbird can pull from Gong and Mixpanel simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Gong or Mixpanel.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Gong into Mixpanel, or from Mixpanel back into Gong. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any sales conversation event in Gong or any user behavior event in Mixpanel, then automate what happens next across your entire stack.

Gong
Triggers & Actions
Trigger

Call recorded and transcribed

Fires when Gong completes transcription of a sales call, demo, or customer meeting.

Trigger

Deal stage changed

Triggers when a deal progresses or regresses to a different pipeline stage in Gong.

Trigger

Competitor mentioned in conversation

Fires when Gong's AI detects a competitor name or product mentioned during a call.

Action

Add call summary to deal notes

Append AI-generated call summaries or key moments to specific deal records in Gong.

Action

Tag call with custom tracker

Apply custom tracker labels to calls based on external data like product usage or support tickets.

Action

Update deal custom fields

Write data back to Gong deal custom fields from external systems like product engagement scores.

Mixpanel
Triggers & Actions
Trigger

User completes conversion event

Fires when a user triggers a defined conversion event like signup completion or payment.

Trigger

User enters or exits cohort

Triggers when a user qualifies for a behavioral cohort based on retention or activity thresholds.

Trigger

Feature adoption milestone reached

Fires when a user or account reaches a specific usage threshold for a product feature.

Action

Track custom event with properties

Send new events to Mixpanel with custom properties from sales calls, CRM data, or external tools.

Action

Update user profile properties

Enrich Mixpanel user profiles with attributes like deal stage, sales rep owner, or call sentiment.

Action

Create group profile for account

Update or create company-level group profiles in Mixpanel with account data from Gong deals.

Gong
+
Mixpanel

Ready to connect your stack?

Sync Gong conversation intelligence with Mixpanel product analytics in minutes. Stop toggling between sales calls and user dashboards to understand the full customer journey.

Get started → Book a demo