Stop manually exporting deal stage lists or guessing which messaging resonates. Redbird AI syncs Gong conversation intelligence directly into Meta Ads audiences and feeds ad performance back into your revenue analytics—so sales insights drive targeting and campaign data informs pipeline strategy.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Gong marks a deal as closed-lost, Redbird removes those contacts from active Meta campaigns and adds them to suppression lists. Prevent wasted ad spend on prospects who've already declined, and reallocate budget to warmer audiences based on actual sales outcomes.
Identify contacts who attended demos or asked pricing questions in Gong calls, then push them into Meta custom audiences for targeted retargeting campaigns. Use conversation signals—not just page visits—to define high-intent segments and increase conversion rates on paid social.
Surface which Meta campaigns, ad sets, and creatives each prospect engaged with before entering your pipeline. Redbird pulls Meta Ads attribution data into Gong deal timelines, giving sales reps context on what messaging resonated and helping RevOps connect ad spend to closed revenue.
When Gong detects a pattern of competitor mentions across multiple calls, Redbird triggers alerts and automatically pauses Meta campaigns targeting competitor comparison keywords. Quickly shift budget away from head-to-head battles when sales intelligence reveals market positioning challenges.
Redbird analyzes Gong deal progression alongside Meta campaign metrics to show which ad creatives and audiences drive faster sales cycles. Automatically compile reports that map ad spend, impression share, and creative themes to opportunity creation, demo completion rates, and time-to-close from conversation data.
When Gong surfaces recurring objections—pricing concerns, feature gaps, implementation timelines—Redbird compiles these themes and sends structured briefs to your marketing team. Use real sales conversation data to inform Meta ad copy variations, test messaging that addresses actual buyer hesitations, and improve ad-to-demo alignment.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Gong and Meta Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Gong's conversation intelligence schemas and Meta's campaign structures, so you can connect revenue signals to ad performance without building custom ETL pipelines or wrestling with API rate limits.
Redbird interprets Gong's deal stages, participant roles, call sentiment scores, and keyword trackers—then translates them into Meta's custom audience formats, conversion event schemas, and campaign targeting parameters. The AI handles field mapping between CRM-style revenue data and Meta's advertiser object models, understands when to use hashed emails for customer lists versus broad targeting criteria, and maintains sync logic as both platforms evolve. No need to manually map Gong call participants to Meta audience specs or write scripts to format contact exports.
faster than exporting Gong lists, formatting CSVs, and manually uploading to Meta Ads Manager
Redbird can pull from Gong and Meta Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Gong or Meta Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Gong into Meta Ads, or from Meta Ads back into Gong. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any sales conversation event in Gong or any campaign change in Meta Ads—Redbird handles the rest.
Trigger workflows when opportunities move between pipeline stages in Gong's deal tracking.
Fire automations when Gong detects specific competitor names or products mentioned during recorded conversations.
Activate workflows when Gong scores call sentiment as negative or detects risk signals in conversation tone.
Add custom fields to Gong opportunities with Meta campaign names, ad set IDs, or creative themes tied to contact engagement.
Generate Gong forecast entries enriched with Meta Ads spend, impression share, and audience size data for pipeline attribution analysis.
Append Meta Ads click and conversion events as timestamped notes in Gong's deal or contact activity feeds.
Trigger workflows when Meta campaigns hit spend thresholds or daily budget caps are reached.
Fire automations when ROAS, CTR, or conversion rates fall below defined benchmarks in active ad sets.
Activate workflows when Meta custom audiences grow or shrink beyond specified match rate or size thresholds.
Upload hashed email lists or phone numbers from Gong call participants to new or existing Meta custom audiences.
Automatically pause Meta ad sets containing specific keywords, competitor terms, or messaging themes flagged in Gong analysis.
Push revenue data from Gong closed deals back to Meta Ads as conversion values to improve campaign optimization and bidding algorithms.
Sync Gong conversation intelligence with Meta Ads targeting in minutes. Let Redbird automate the workflows that connect what buyers say to how you reach them—so sales insights drive smarter ad spend and campaign data informs revenue strategy.