Sync viewer behavior insights from FullStory with CTV performance data in Wurl. Stop manually correlating session analytics with streaming metrics, and start automating the connection between digital engagement and connected TV delivery.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When FullStory detects high-friction user sessions on your streaming signup or content discovery flows, automatically enrich Wurl platform analytics with UX quality scores. Correlate viewer drop-off with interface issues across specific CTV platforms and devices.
Monitor Wurl ad performance events and cross-reference with FullStory session data to detect when ad fill rate changes correlate with increased rage clicks or session abandonment. Trigger alerts when monetization decisions degrade user experience metrics.
Combine Wurl's content distribution metrics with FullStory's checkout and subscription flow analytics. Automatically generate reports showing which CTV platforms drive the highest quality viewer sessions and conversion completion rates.
When Wurl reports audience growth on specific streaming platforms, automatically create corresponding user segments in FullStory. Analyze session behavior patterns unique to viewers from Roku, Fire TV, or other CTV platforms.
Weight FullStory's detected friction points and conversion blockers by the revenue each CTV platform generates in Wurl. Automatically tag and prioritize UX issues affecting high-value streaming distribution channels.
When Wurl logs content delivery errors or buffering events on specific CTV platforms, automatically capture and archive corresponding FullStory session replays. Build a diagnostics library linking streaming infrastructure issues to actual viewer experience.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize FullStory and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both FullStory's session-level behavioral event schemas and Wurl's CTV distribution and ad performance data structures, making it possible to connect viewer experience intelligence with streaming platform analytics.
Redbird's AI automatically parses FullStory's session replay events, rage click detections, and conversion funnel data alongside Wurl's platform-specific content performance, ad insertion logs, and audience reach metrics. The system understands how to match user sessions to CTV platform identifiers, correlate UX friction with streaming delivery contexts, and aggregate behavioral signals across distribution channels. No manual schema mapping between digital analytics and streaming infrastructure.
faster to connect viewer behavior insights with CTV platform performance
Redbird can pull from FullStory and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Wurl.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from FullStory into Wurl, or from Wurl back into FullStory. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any viewer behavior event in FullStory or streaming performance change in Wurl, then take action across your entire media analytics stack.
Fires when FullStory identifies elevated rage clicking within a specific user cohort or page flow.
Triggers when completion rates fall below defined benchmarks for subscription or checkout flows.
Activates when FullStory captures sessions matching specific UX problem patterns or error states.
Build new audience segments in FullStory based on external streaming platform or engagement data.
Append streaming device, platform, or content context to existing session recordings.
Push session-level metrics, friction scores, or funnel analytics to external systems or warehouses.
Fires when Wurl detects significant shifts in advertising inventory fill across streaming channels.
Triggers when audience reach or content delivery volume hits defined milestones on specific CTV services.
Activates when Wurl logs elevated buffering, delivery failures, or quality issues by platform.
Enrich Wurl streaming analytics with viewer behavior quality metrics from digital touchpoints.
Append user experience impact data to CTV advertising performance records in Wurl.
Push CTV viewer reach and engagement metrics to external analytics or personalization systems.
Stop treating viewer behavior analytics and CTV platform performance as separate data silos. Redbird connects FullStory and Wurl so your media, product, and analytics teams work from the same streaming intelligence.