Connect FullStory and
Tableau with AI

Redbird AI automatically syncs FullStory session data, behavioral events, and UX metrics into Tableau dashboards. Stop manually exporting CSVs, wrestling with FullStory's data warehouse connector, or waiting for engineering to build custom pipelines. Get complete visibility into user behavior across your analytics stack.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream rage click and friction event data into conversion dashboards

Automatically push rage clicks, dead clicks, and error events from FullStory into Tableau visualizations alongside conversion metrics. Product and analytics teams get real-time visibility into UX friction without manual exports or SQL queries.

Build executive dashboards combining session replay metrics with business KPIs

Sync FullStory engagement metrics—session duration, pages per session, scroll depth—into Tableau dashboards that blend user behavior with revenue, conversion, and retention data. Leadership sees the connection between UX quality and business outcomes in one view.

Alert product teams when funnel drop-off patterns spike in FullStory segments

Monitor Tableau funnel visualizations and trigger FullStory segment queries when drop-off rates exceed thresholds. Automatically surface session replays for the cohort experiencing issues, so teams can diagnose problems fast.

Enrich Tableau customer cohorts with behavioral data from FullStory

Take customer segments defined in Tableau and enrich them with FullStory behavioral metrics—feature adoption, navigation patterns, support interactions. Analysts can answer "why did this cohort churn?" without toggling between tools.

Archive session-level event data for long-term trend analysis in Tableau

Continuously export granular FullStory event streams into Tableau data sources for historical analysis beyond FullStory's retention window. Product teams can track UX quality trends month-over-month and year-over-year without data loss.

Automate feature adoption tracking from FullStory into product analytics dashboards

Sync custom event data and feature interaction metrics from FullStory directly into Tableau feature adoption dashboards. Product managers see which features are actually used, how often, and by which user segments—updated automatically as sessions occur.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Tableau with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands FullStory's event schemas, session data structures, and segment definitions—plus Tableau's data source formats, extract refresh patterns, and calculated field requirements.

AI that maps FullStory behavioral data to Tableau dimensions and measures

Redbird automatically translates FullStory's nested event payloads, session properties, and user attributes into clean Tableau data sources with proper dimensions, measures, and hierarchies. The AI handles schema changes in FullStory events, maps custom properties to Tableau fields, and structures data for optimal dashboard performance. No need to write custom ETL scripts or maintain fragile data pipelines—Redbird adapts as your tracking implementation evolves.

Session replay metadata normalization
Custom event property mapping
User segment synchronization
Behavioral metric aggregation
10×

faster than building custom FullStory data warehouse pipelines and Tableau extracts

No SQL transforms, no manual extract refreshes, no engineering backlog

Auto-generated reports

Redbird can pull from FullStory and Tableau simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Tableau.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Tableau, or from Tableau back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automation workflows from any event in FullStory or Tableau—from rage clicks to dashboard threshold breaches.

FullStory
Triggers & Actions
Trigger

Rage click detected

Fires when users exhibit rage clicking behavior on specific page elements or flows.

Trigger

New segment matches threshold

Triggers when a FullStory segment reaches a defined user count or percentage.

Trigger

Conversion funnel step abandoned

Activates when users drop off at critical funnel steps tracked in FullStory.

Action

Export session data to data source

Push session-level data including duration, pages, events, and user properties to Tableau.

Action

Sync custom event properties

Send specific custom event data and metadata from FullStory tracking into Tableau extracts.

Action

Update user segment membership

Refresh segment assignment data in Tableau to reflect current FullStory segment definitions.

Tableau
Triggers & Actions
Trigger

Dashboard metric exceeds threshold

Fires when a calculated field or measure in a Tableau dashboard crosses defined limits.

Trigger

Data extract refreshed

Triggers when a Tableau data source completes a scheduled or manual refresh.

Trigger

Filter selection changes

Activates when specific dashboard filters are applied or modified by users.

Action

Create FullStory segment from cohort

Generate a new FullStory user segment based on criteria defined in Tableau visualizations.

Action

Query session replays for filtered users

Retrieve FullStory session URLs for users matching current Tableau dashboard filters.

Action

Tag sessions with Tableau cohort labels

Apply custom tags or properties to FullStory sessions based on Tableau segment membership.

FullStory
+
Tableau

Ready to connect your stack?

Start syncing FullStory behavioral data into Tableau dashboards automatically. Redbird handles the schema mapping, data transformation, and ongoing synchronization so your team can focus on insights, not integration maintenance.

Get started → Book a demo