Connect FullStory and
Segment with AI

Automatically sync behavioral session data from FullStory into Segment's customer profiles and downstream destinations. Stop manually exporting UX insights or building custom ETL pipelines to connect session intelligence with the rest of your data stack.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream FullStory session replay URLs into Segment user profiles for support context

Automatically attach FullStory session replay links to Segment identify calls when users experience errors or friction. Support and success teams get instant visual context in every downstream tool without manual searching.

Push FullStory rage click and error events into Segment as custom track calls

Capture frustration signals like rage clicks, dead clicks, and JavaScript errors from FullStory and route them through Segment to analytics tools, data warehouses, and alert systems. Quantify UX problems using the same event taxonomy as the rest of your behavioral data.

Enrich Segment events with FullStory funnel and conversion metrics in real-time

When FullStory detects conversion blockers or drop-off patterns, automatically append those insights to corresponding Segment events. Product and analytics teams see which sessions led to abandonment without switching between platforms.

Trigger FullStory segment creation from high-value Segment user cohorts

When Segment identifies new user segments based on cross-platform behavior, automatically create matching FullStory segments for session analysis. Instantly watch how your highest-value users actually navigate your product.

Alert product teams when Segment conversion events correlate with FullStory friction signals

Automatically cross-reference Segment conversion data with FullStory's rage clicks, error clicks, and scroll frustration. Get notified the moment UX problems start impacting revenue metrics, with session links attached.

Archive FullStory behavioral properties alongside Segment event streams in your data warehouse

Sync FullStory's click depth, scroll percentages, and interaction heatmap data into the same warehouse tables as your Segment events. Run SQL queries that combine session-level UX metrics with the full customer journey across every touchpoint.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Segment with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both FullStory's session event schema and Segment's event specification, automatically mapping behavioral signals to the right traits, properties, and destinations.

AI that speaks both session replay and customer data platform languages

Redbird's AI recognizes FullStory's session properties, custom event fields, and user attributes, then intelligently maps them to Segment's track, identify, and page call schemas. It handles the complexity of converting session-level data into event streams that flow cleanly to your analytics tools, warehouses, and marketing platforms. No need to manually configure property mappings or write transformation logic for each destination.

Session replay URL attachment
Friction event normalization
User trait enrichment
Cross-platform event reconciliation
10×

faster than building custom integrations between session analytics and your CDP

No API documentation parsing, event schema mapping, or destination-specific transformation code required

Auto-generated reports

Redbird can pull from FullStory and Segment simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Segment.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Segment, or from Segment back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any session event in FullStory or behavioral event in Segment, then automate enrichment, routing, and analysis across both platforms.

FullStory
Triggers & Actions
Trigger

Session contains rage click

Fires when FullStory detects repeated rapid clicks indicating user frustration on any element.

Trigger

User experiences error click

Triggers when a user clicks an element that generates a JavaScript error or broken interaction.

Trigger

Session exits funnel at specific step

Activates when FullStory identifies a user abandoning a defined conversion or onboarding funnel.

Action

Create user segment in FullStory

Automatically define a new FullStory segment based on behavioral criteria or user attributes.

Action

Tag session with custom property

Add metadata tags or custom properties to specific FullStory sessions for filtering and analysis.

Action

Export session event data

Pull raw session event data, interaction metrics, and user properties from FullStory for external processing.

Segment
Triggers & Actions
Trigger

Track event received

Fires when Segment receives any custom track event from web, mobile, or server sources.

Trigger

User identify call with new traits

Triggers when Segment processes an identify call that updates or adds user profile attributes.

Trigger

Conversion event tracked

Activates when Segment receives predefined conversion events like purchase, signup, or subscription.

Action

Send track event to destinations

Route behavioral events to specific Segment destinations with custom properties and context.

Action

Update user traits via identify

Enrich Segment user profiles with new attributes, properties, or session-based context.

Action

Create or update audience cohort

Define Segment audience segments based on behavioral patterns, events, or enriched user data.

FullStory
+
Segment

Ready to connect your stack?

Connect FullStory to Segment in minutes and start syncing session intelligence with your customer data platform. Redbird AI handles the schema mapping, event routing, and enrichment automatically.

Get started → Book a demo