Connect FullStory and
SAP with AI

Redbird AI connects your digital experience intelligence to your enterprise backbone. Stop manually exporting session data to diagnose revenue impact. Automatically sync UX friction signals with customer records, order data, and financial systems to quantify how user experience affects business outcomes.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Flag SAP customer records when rage clicks detected in checkout

When FullStory captures rage clicks or error clicks during checkout sessions, automatically update the corresponding customer record in SAP with a UX friction flag. Enables customer success and support teams to proactively reach out before churn occurs.

Correlate session abandonment with SAP order value and product SKUs

When users abandon sessions during product configuration or order flows, sync session metadata with incomplete SAP sales orders. Automatically enrich FullStory events with product details, pricing tiers, and account segment to identify high-value friction points worth prioritizing.

Route FullStory error sessions to SAP service tickets by account tier

When FullStory detects JavaScript errors or failed transactions for logged-in users, automatically create SAP service management tickets. Route and prioritize based on customer contract value and SLA tier pulled from SAP customer master data.

Append session replay URLs to SAP opportunity records for lost deals

When sales opportunities in SAP move to closed-lost status, automatically pull associated FullStory session recordings from the evaluation period and append URLs to the opportunity record. Gives sales ops concrete visibility into where prospects struggled during trials or demos.

Generate weekly UX impact reports segmented by SAP cost center and region

Automatically aggregate FullStory friction metrics—conversion funnel drop-off, error rates, rage clicks—and segment by SAP organizational hierarchies. Deliver reports showing UX performance by division, geography, or business unit to align digital investment with enterprise structure.

Sync FullStory conversion events to SAP for product-level revenue attribution

When users complete key conversion events tracked in FullStory, push event data to SAP with product SKU, user segment, and session context. Enables finance and product teams to tie digital experience improvements directly to revenue by product line in SAP analytics.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and SAP with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both FullStory's behavioral event schemas and SAP's complex enterprise data model—so your session intelligence automatically maps to customer hierarchies, order objects, and organizational structures.

AI that speaks both UX metrics and ERP structures

Redbird's AI natively interprets FullStory's session replay metadata, event properties, user segments, and funnel definitions—then intelligently maps them to SAP's business partner master data, sales document structures, service tickets, and organizational hierarchies. No need to manually define field mappings between behavioral events and enterprise objects. Redbird understands that a FullStory user ID might correspond to an SAP customer number, that session timestamps need to align with order creation dates, and that conversion events should tie to specific material numbers or cost centers.

Session metadata ↔ Customer master data
Conversion events ↔ Sales documents
Error logs ↔ Service tickets
User segments ↔ Account hierarchies
10×

faster than building custom webhooks between FullStory and SAP modules

No API documentation diving, no SAP BASIS team dependencies, no custom ABAP code to maintain

Auto-generated reports

Redbird can pull from FullStory and SAP simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or SAP.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into SAP, or from SAP back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any behavioral signal in FullStory or any business event in SAP—Redbird handles the rest.

FullStory
Triggers & Actions
Trigger

Rage click detected

Fires when a user exhibits rage clicking behavior on any element during their session.

Trigger

Session abandoned in funnel

Triggers when a user exits without completing a defined conversion funnel or checkout flow.

Trigger

JavaScript error logged

Activates when FullStory captures a JavaScript exception or console error during a session.

Action

Create user segment

Automatically add users to behavioral segments based on SAP attributes like contract tier or purchase history.

Action

Tag session with custom properties

Enrich FullStory sessions with SAP data like account value, region, or product SKU for deeper analysis.

Action

Export session data to warehouse

Push filtered session events with SAP context to your data warehouse for unified analytics.

SAP
Triggers & Actions
Trigger

Sales order created

Fires when a new sales order is created in SAP, capturing order value, line items, and customer reference.

Trigger

Service ticket opened

Triggers when a customer support ticket is created in SAP Service Management or CRM modules.

Trigger

Customer record updated

Activates when business partner master data changes, such as account tier, status, or contact details.

Action

Update customer master data

Write UX friction flags or digital engagement scores back to SAP customer records.

Action

Create service notification

Automatically generate SAP service tickets when critical UX issues are detected for high-value accounts.

Action

Append notes to opportunity

Add FullStory session context or replay URLs to SAP CRM opportunity records for sales intelligence.

FullStory
+
SAP

Ready to connect your stack?

Sync FullStory with SAP in minutes, not months. Redbird AI handles the complexity of connecting digital experience intelligence to enterprise systems—no custom development required.

Get started → Book a demo