Connect FullStory and
Outreach with AI

Sync product usage insights directly into your sales execution platform. Stop manually exporting behavioral data or waiting for engineering to build custom integrations. Redbird AI connects session analytics to your outbound sequences, so your sales team reaches out with full context.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Trigger Outreach sequences when prospects hit friction points in product trials

Automatically detect rage clicks, checkout abandonment, or feature confusion in FullStory. Surface these behavioral signals in Outreach and trigger targeted recovery sequences that address specific UX pain points. Your AEs reach out with context, not generic follow-ups.

Enrich Outreach prospect records with session replay URLs and engagement scores

Push FullStory session links and behavioral metrics directly into Outreach contact records. Reps see exactly how prospects use your product before discovery calls. No more blind outreach—every touchpoint is informed by actual product behavior.

Sync Outreach sequence engagement back to FullStory for attribution analysis

Track which email touches, call attempts, and LinkedIn messages correlate with product adoption milestones. Connect sales activity to in-product behavior for true closed-loop reporting. Prove which sequences drive meaningful engagement, not just opens.

Pause Outreach sequences when prospects show high-intent product usage patterns

Automatically detect power user behavior—frequent logins, deep feature exploration, or integration setup—in FullStory. Immediately pause nurture sequences and alert reps to strike while prospects are engaged. Stop annoying hot leads with drip campaigns.

Generate weekly reports on which prospects are stuck in onboarding flows

Combine FullStory friction point data with Outreach pipeline stages to identify stalled trials. Automatically surface accounts showing confusion signals but not responding to outreach. Give RevOps a dashboard of at-risk opportunities that need intervention.

Tag Outreach prospects based on feature usage patterns and conversion funnel stage

Analyze scroll depth, time on pricing pages, and feature adoption in FullStory. Automatically apply tags in Outreach that segment prospects by buying intent and product-qualified status. Route high-intent contacts to enterprise sequences, early browsers to education tracks.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Outreach with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands FullStory's session data schema and Outreach's sequence execution model—so behavioral insights automatically flow into the right prospect records at the right time.

AI that reads session events and sales context

Redbird parses FullStory's behavioral event streams—rage clicks, session duration, conversion funnels, custom tracking—and maps them to Outreach's prospect lifecycle. It knows which session attributes predict buying intent, when to pause sequences based on usage signals, and how to structure engagement scores that sales teams actually trust. No CSV exports, no field mapping spreadsheets, no data engineering backlog.

Session replay URL injection
Behavioral scoring logic
Sequence pause conditions
Custom event mapping
10×

faster than building custom webhooks between FullStory and Outreach

No API documentation reading, no webhook authentication setup, no data transformation scripts

Auto-generated reports

Redbird can pull from FullStory and Outreach simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Outreach.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Outreach, or from Outreach back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any behavioral event in FullStory or sales activity in Outreach—Redbird handles the rest.

FullStory
Triggers & Actions
Trigger

Rage click detected

Fires when a user exhibits rage click behavior on any page or specific elements.

Trigger

High-value page visited

Triggers when a prospect views pricing, enterprise features, or other intent-signaling pages.

Trigger

Session exceeds engagement threshold

Activates when session duration, page depth, or custom engagement score crosses defined limits.

Action

Create segment from funnel dropoff data

Build FullStory segments based on users who abandoned specific conversion flows.

Action

Export session replay URLs

Pull session replay links for specific user cohorts or time windows.

Action

Push custom event to FullStory

Send sales milestone events back to FullStory for behavioral attribution analysis.

Outreach
Triggers & Actions
Trigger

Prospect added to sequence

Fires when a contact enters any sequence or specific high-priority cadences.

Trigger

Email opened or link clicked

Triggers when prospects engage with outreach emails, enabling real-time follow-up workflows.

Trigger

Meeting booked

Activates when a prospect schedules time with a rep through Outreach.

Action

Pause prospect from all sequences

Immediately stop outbound touches when behavioral signals indicate high engagement.

Action

Add tag to prospect record

Apply custom tags based on product usage patterns or friction point detection.

Action

Update custom field with session data

Write engagement scores, session counts, or feature adoption metrics directly to prospect records.

FullStory
+
Outreach

Ready to connect your stack?

Start syncing FullStory behavioral insights with Outreach sequences in minutes. Give your revenue team the product usage context they need to close deals faster.

Get started → Book a demo