Sync digital experience intelligence from FullStory with Nielsen Scarborough audience research to bridge the gap between online behavior and offline consumer insights. Stop manually exporting session data and cross-referencing demographic reports—let Redbird AI automate the analysis between your digital product analytics and market research platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match FullStory user cohorts with Nielsen Scarborough demographic profiles to validate digital behavior against market research data. Redbird identifies overlapping audience segments and surfaces discrepancies between predicted and actual digital engagement patterns.
Pull FullStory funnel performance and UX friction metrics alongside Nielsen Scarborough media consumption data to build comprehensive audience intelligence reports. Surface which demographic segments show strong digital engagement but low brand awareness in traditional media channels.
Monitor for significant differences between actual digital user behavior captured in FullStory and expected patterns based on Nielsen Scarborough demographic data. Trigger notifications when high-value audience segments behave differently than market research predicts, signaling campaign misalignment.
Automatically create and refine FullStory user segments based on Nielsen consumer purchase patterns and media habits. Map offline buying behaviors to digital product usage patterns to identify which user cohorts represent the most valuable market segments.
Identify users experiencing UX friction in FullStory and cross-reference with Nielsen Scarborough media habits to inform retargeting strategy. Automatically generate audience lists that account for both digital product pain points and offline media channel preferences.
Systematically capture FullStory behavioral event summaries and Nielsen Scarborough audience metrics in synchronized time-series records. Build historical datasets that track how digital user experience quality correlates with shifts in market demographics and consumer purchasing patterns.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize FullStory and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both FullStory's session-level behavioral event schemas and Nielsen Scarborough's demographic and psychographic research structures—automatically mapping between granular digital interactions and market-level audience insights.
Redbird interprets FullStory's event payloads—session IDs, rage click coordinates, funnel step completions, scroll depth percentages—and intelligently maps them to Nielsen Scarborough's audience segments, DMA-level data, media quintiles, and purchase propensity scores. The platform recognizes when to aggregate session-level microdata into audience cohorts that align with Nielsen's market research taxonomy, and when to enrich demographic profiles with specific behavioral patterns like conversion friction or feature adoption rates.
faster than exporting FullStory segments and manually correlating with Nielsen audience reports
Redbird can pull from FullStory and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from FullStory into Nielsen Scarborough, or from Nielsen Scarborough back into FullStory. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any behavioral event in FullStory or audience data update in Nielsen Scarborough—Redbird handles the context across both platforms.
Fires when a FullStory segment crosses a specified size or conversion rate threshold.
Triggers when users exhibit frustration behaviors like rage clicks or error clicks in specific flows.
Activates when conversion funnel abandonment exceeds normal variance for a user cohort.
Build new FullStory audience segments based on combined behavioral and demographic criteria.
Apply Nielsen demographic or psychographic labels to FullStory sessions for enriched replay analysis.
Pull aggregated session data, friction metrics, and engagement KPIs for specific audience cohorts.
Fires when Nielsen Scarborough publishes updated demographic or media consumption data for tracked markets.
Triggers when Nielsen releases new consumer segments or updates to psychographic classifications.
Activates when consumer purchase propensity or category spending reaches specified levels in target demographics.
Retrieve specific demographic, media habit, or purchase behavior data for defined market segments.
Extract channel preference, reach data, and media quintile information for audience cohorts.
Create DMA-level or national audience benchmark reports comparing consumer behavior across markets.
Stop toggling between digital analytics dashboards and market research platforms. Connect FullStory and Nielsen Scarborough with Redbird AI to automatically bridge the gap between how users behave online and who they are offline.