Connect FullStory and
MySQL with AI

Automatically sync session replay data, behavioral events, and user analytics from FullStory into MySQL. Stop manually exporting CSVs or writing custom ETL scripts to combine digital experience insights with your operational data.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Stream FullStory behavioral events into MySQL for unified customer analytics

Capture every click, scroll, rage click, and conversion event from FullStory and write it to MySQL tables in real-time. Join session behavior with transaction data, support tickets, and account information for complete customer intelligence. Build custom dashboards that connect user frustration to revenue impact.

Archive session replay metadata to MySQL for long-term compliance retention

Automatically extract session IDs, timestamps, user attributes, and page view sequences from FullStory into MySQL. Maintain queryable historical records beyond FullStory's retention window. Create audit trails that link customer interactions to specific application states.

Enrich MySQL customer records with FullStory frustration signals and engagement scores

Identify users experiencing rage clicks, error clicks, or dead clicks in FullStory and update corresponding customer records in MySQL. Flag accounts showing friction in real-time so sales and support teams can intervene. Calculate engagement scores based on session depth and interaction patterns.

Trigger FullStory segment creation when MySQL transaction patterns indicate churn risk

Monitor MySQL for signals like declining purchase frequency, failed payment attempts, or reduced feature usage. Automatically create targeted FullStory segments for at-risk users to analyze their digital experience. Pinpoint UX friction points specific to users showing churn indicators.

Alert product teams when conversion funnel drop-off correlates with database errors

Cross-reference FullStory funnel abandonment events with MySQL error logs and application state. Automatically flag when checkout failures align with backend timeouts or inventory discrepancies. Surface technical issues hidden in behavioral data for faster root cause analysis.

Generate weekly UX impact reports combining session data with MySQL revenue tables

Pull FullStory metrics on page load times, error rates, and feature adoption alongside MySQL transaction data. Calculate revenue lost to specific UX issues like slow checkout flows or broken search. Build executive dashboards that quantify the business cost of digital experience problems.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and MySQL with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands FullStory's event schemas and session metadata structures alongside MySQL's relational model, automatically mapping behavioral data to your database tables without custom code.

AI that speaks both session replay and relational databases

Redbird automatically parses FullStory's nested event payloads, user properties, and session attributes, then intelligently maps them to normalized MySQL tables. Our AI recognizes custom event schemas, handles schema evolution as you add new FullStory tracking, and creates proper foreign key relationships between sessions, users, and events. Whether you're storing raw behavioral data or pre-aggregated metrics, Redbird understands how to structure it for efficient querying and joins with your existing application tables.

Auto-map FullStory events to MySQL tables
Handle nested session attributes
Maintain referential integrity
Adapt to schema changes
10×

faster than writing custom scripts to sync FullStory data to MySQL

No need to parse FullStory API responses, design table schemas, or maintain data pipelines

Auto-generated reports

Redbird can pull from FullStory and MySQL simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or MySQL.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into MySQL, or from MySQL back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any FullStory session event or MySQL database change, then take action across both systems.

FullStory
Triggers & Actions
Trigger

New rage click detected

Fires when FullStory captures a user repeatedly clicking an unresponsive element.

Trigger

Conversion funnel abandoned

Triggers when a user drops out of a tracked funnel at a specific step.

Trigger

Session frustration score exceeds threshold

Activates when a session accumulates high levels of error clicks, dead clicks, or thrashing.

Action

Create user segment

Build a new FullStory segment based on behavioral patterns or attribute criteria.

Action

Tag session with custom metadata

Apply labels or properties to sessions for filtering and analysis.

Action

Export event data

Pull specific behavioral events or session details from FullStory's data export API.

MySQL
Triggers & Actions
Trigger

New row inserted

Fires when a record is added to a specified MySQL table.

Trigger

Column value updated

Triggers when a specific field changes in a tracked table or row.

Trigger

Query result threshold crossed

Activates when a custom SQL query returns results matching defined criteria.

Action

Insert records

Write new rows to MySQL tables with specified column values.

Action

Update existing records

Modify fields in existing MySQL rows based on matching conditions.

Action

Execute custom query

Run SQL statements to update, delete, or transform data across tables.

FullStory
+
MySQL

Ready to connect your stack?

Sync FullStory session data with MySQL automatically. Stop exporting spreadsheets and start building unified customer intelligence that connects digital experience to business outcomes.

Get started → Book a demo